As Creative Director at Definition 6 I am continually reviewing others in the industry to see what works, and what doesn't.  I recently wrote a piece for DMNews Magazine that discusses the new online ordering portal at Dominos.com. Below is an excerpt of the article. To read the full article, click here check out the latest edition of DMNews. 


"Due to my occasional desire for one of America's favorite meals — pizza — I recently was checking out Web sites to place an order. I was sorely disappointed and frustrated to learn that most pizza chains' Web sites have cumbersome ordering systems and clunky designs — until I visited Dominos.com."  Read More.