Social media marketing

What might surprise you is how quickly Twitter is growing as the social medium of choice among Fortune 500 companies. According to recent studies like “Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies,” conducted by the University of Massachusetts Dartmouth and Financial Insite, a Seattle-based Research Firm, Twitter is the platform of choice for Fortune 500 social media marketers.

The study examined the 2009 Fortune 500 in an attempt to quantify their adoption of social media tools and technologies, finding that 22% of Fortune 500 companies have a public-facing corporate blog – six percent more than 2008. The study also found that 86% of these blogs link directly to a corporate Twitter account, a 300% increase over 2008. Even more corporations have Twitter accounts, but not all link to them from their blog.

It would appear that Fortune 500 marketers are moving fast to Twitter for engaging with their key audiences. Of course, upon further analysis, you’d find that only 35% of these Twitter accounts are active – described as having been updated within the past 30 days. If I’m reading the study correctly, that means 65% are not being actively used.

While Fortune 500 companies have realized they need to be on Twitter – probably as defense against username squatting – few have truly embraced Twitter as a social channel. 

Of the groups that have engaged most heavily with Twitter, the insurance industry is leading the way, with 13 active Twitter accounts according to the study. Of course there are also companies like Exxon Mobil, the #1 company in the Fortune 500, that have no presence on Twitter.

A separate analysis of Fortune 500 Twitter, “The Global Social Media Check-Up” conducted by Burson-Marstellar, found that 79% of Fortune 100 Global companies are using one of four popular social media platforms, with Twitter leading Facebook, YouTube and corporate blogging as the platform of choice.

65% of Fortune Global 100 companies have active accounts on Twitter, while only 54% have Facebook accounts, 50% have YouTube channels, and 33% have a corporate blog. There is still plenty of room for improvement here.

Why Is Twitter the Preferred Platform?

Nobody knows for sure why Twitter is so popular, but there’s a good chance that it’s because it’s the easiest platform to launch. Companies can have a Twitter account up and running in a couple of hours (or less). There is a lot more work to do to launch a YouTube channel, corporate blog, or Facebook presence. It also takes considerably less resources to manage content production and audience interaction on Twitter than these other platforms. It’s a relatively low-cost and low-maintenance option for getting in the social media game.

Are Fortune 500 companies getting any value out of Twitter though? According to the Burson-Marstellar study, the answer is “yes”. Twitter accounts to the Fortune Global 100 average 1,489 followers. This doesn’t seem like much when you consider the average Facebook fan page for these companies has more than 40,000 fans, but it's progress.

A full copy of the new research report can be downloaded here: http://www.umassd.edu/cmr/studiesresearch.

1. How to organize and integrate your marketing operation to create a cohesive message
2. How to identify early in the process if you are achieving your goals
3. How to optimize your branding efforts and align them with your sales organization

I recently read that the White House has chosen an Open Source CMS (Content Management System) to develop their government Web site. This announcement caught my attention for several reasons--not only are many agencies moving their clients to open source and praising it's virtues, I also started using Drupal this past year and found it remarkably fast and easy to setup and maintain my own Web sites with quality results. Despite some criticism of open source over the years--more and more commercial (and government) developers are choosing it.

It's hard to argue against the benefits of free software, especially when results show that the software does what we expect, often exceeds expectations, and provides more opportunities for expansion than many proprietary products. While relative newcomers Drupal and Wordpress lead the pack for CMS offerings, open source mainstays such as Linux and Perl have been around for many years--not only surviving, but thriving over time. In a study by Amit Deshpande and Dirk Riehle of SAP Labs, LLC, Total Growth of Open Source results have shown that "the total amount of source code and the total number of projects double about every 14 months." Open source enables freedom for both users and developers to move & change quickly when needed, as well as providing more flexibility with software decisions such as to upgrade or not to upgrade. It's really no surprise that businesses and individuals are moving to open source at exponential rates.

Of course, Open Source has always been very much associated with Free, although there are other solid reasons to choose it beyond its cost. The pool of development resources is not limited to a specific company or provider, but instead is seemingly unlimited. As a specific open source project becomes popular, more and more developers start contributing, growing and adding to the code. Not only do they enhance the software to make it better for everyone, but they also create markets for their own support services. The better the code is--more people will use it-- and the more support is needed. Large developer communities have evolved around each software project, contributing to its growth, and administering its support. These open source communities are continually coming up with new innovations, powerful add-ons, extensions, and effective tools.

With so many open source choices available, even the ubiquitous LAMP stack (Linux, Apache, MySQL, and Perl) has come to be accepted as generic term for any completely open source application stack--substituting interchangeable parts from other sources that include "PostgreSQL, SQLLite, Apache Derby," as well as "PHP, Python, Ruby, Groovy and JavaScript." Even behemoth Microsoft has entered the game with their own Open Source CMS Platform.

Additionally, interactive ad agencies are able to offer their managed computer services at lower rates when developers take advantage of Open Source technologies. This enables clients to do more within their budgets. Every size company can now take advantage of Website integration, online advertising, and interactive media development due to the emergence of open source and accumulation of knowledge brought to us by the developer community. Businesses across industries are now embracing these technologies, taking advantage of interactive media, and using a more integrated approach to marketing with the vast number of new tools that are now available from these creative, innovative communities of developers.

I've been hearing the phrase "Drinking from the fire hose" more often than usual lately. The curious thing is that it's coming from Interactive Media Professionals (including myself), as much as from end users. With the exponential growth of the Internet and its related technologies, we now have access to more information, in more places, in more ways than ever before. Web 2.0, Social Media, Application Software Development, Mobile and related technologies are having a profound impact on Interactive Marketing Strategies. Many agencies are capable at traditional & online media marketing, or they may have strong technical capabilities--but, it is rare to find an agency that has all of these abilities and deep technical resources such as Definition 6.

To follow the fire hose analogy--anyone faced with that situation would get out of the way. The high volume and velocity of incoming data require some type of control and direction to be useful to ourselves, our clients, and our business.  Developers, interactive designers, and marketers are faced with the same questions as consumers--how to manage the onslaught of incoming information. Interactive Ad Agencies are faced with the additional responsibility of creating new tools to distribute information in a clear and meaningful way. These interactive professionals are the firemen holding the hose. 

At the height of the dotcom boom, an old colleague used to remind me that technology is simply a way of doing things. As the old broadcast model of advertising becomes obsolete, and user discovery & social interaction drive engagement, the function of marketing itself must now change to meet these communication challenges. This new model now poses new questions about where marketers should be, how they communicate, and when that interaction will occur.  I still remember the first  7-Eleven convenience store that opened in my neighborhood, and discovering that name comes from its operating hours—--it was a big deal to be open until 11PM! Marketers didn’t create more ads to attract customers from 9-5, they simply changed to meet customers on their own terms.

Integrated interactive marketing campaigns must be open and immersed in the culture to create value and be relevant. Successful marketers are positioned alongside their target market, making use of tactics such as Branded Content and Branded Entertainment to engage the user, enabling them to discover that value on their own, and decide what truly fulfills their needs. This is not an easy task, and creating meaningful user interaction grows out of qualified analysis of users and their interactions. Those of us in Media and Advertising have been exposed to these ideas before, but never before have these been more important to interactive design. Today's consumer has become a partner in the design process, and defines how we approach our interactions with them. Social media tools such as MySpace, Facebook and Twitter provide marketers with a limitless cache of information to help segment, target and engage users as never before— which only highlights the need for efficient processing of data.

Our obligation to clients is to find the relevant information, manage and organize it, and disperse it to potential customers.  To do this, we interpret client requirements and translate those requirements into a meaningful Interactive Experience. We need to collect and analyze enough user data to create strong, branded messages that reach the intended target. In addition, we must combine data with the tools and applications that make it meaningful to those target consumers.

In this new age of discovery, the true Integrated Interactive Agencies are taking the time and effort to find the tools necessary to do the job, or when needed, create them. With information coming constantly from every direction, those who are efficient at organizing, managing, and presenting it will be successful. Otherwise, we're just spraying a fire hose.  If we attempt to do that, consumers will just get out of the way.

And so it begins...

Over the past 15 years we have seen the rise of the digital age.  Well, we’ve seen the rise, fall, and rebirth of digital over that time frame.  Out of the ashes of the dotcom bust came a stronger, smarter marketer.  A marketer that understands the importance of measurement, ROI, brand, and business objective.  Also, out of the ashes came a smarter consumer.  A consumer who suddenly realized they have a voice, and the power to initiate change.  This combination has resulted in interactive marketing going from an afterthought in a CMO’s marketing plan to a focal point.  The web is now the hub of most marketing initiatives.  It is the place where we can create the deepest engagement, measure the most activity, and impact the audience the most by creating true brand experiences and real interaction with the brand. 

So traditional is dead, right?  Wrong.  Traditional mediums continue to be important. I have not thrown my HD flat screen out on the lawn yet.  My IPOD and my radio take turns in my car.  Occasionally, I still even read a magazine.  The real problem for marketers now is this: the interactive medium has gone from the smaller part of the overall mix, to the key driving factor that is the glue that enables a truly integrated experience for the user.  The advertising and marketing world has gone from a push to a pull.  Marketers need agencies who can execute a truly integrated plan by developing real interactive strategy…one message, one brand, many channels, multiple experiences. 
This fact has been the driving force for the recent growth and expansion of Definition 6.  For 13 years, Definition 6 has been creating interactive solutions that deliver measureable results for our clients.  We have taken great strides to build integrated strategies that work with our clients’ entire marketing plans.  And so today we announce the next evolution in Definition 6.

Definition 6 has acquired Creative Bubble  – A New York Based video design, production, and editing firm.  Creative Bubble is an Emmy Award Winning agency working with some of the best and brightest networks in the entertainment field including Nickelodeon, HBO, ESPN, Showtime, and USA Networks just to name a few.  This acquisition means a several things for Definition 6 and our clients...

First, we now have full in-house video production and editing capabilities, from script to screen.  As the lines between digital and traditional continue to blur, content becomes king.  We now have the ability to 100% in-house develop rich video content, coupled with our digital experience, enables us to develop and execute full integrated marketing campaigns that can be distributed across multiple mediums…Definition 6 has the capability to develop across the three screens that really matter: TV, Internet, and Mobile.  We also now have a fully functioning office in New York, the epicenter for the media world.  Again, with our existing strategy, social media, and analytics practices, we can develop more effective campaigns more efficiently that deliver real, quantifiable impact to the businesses of our clients. 

There will certainly be more news in the coming months from Definition 6.  But we are beginning to see the vision we’ve had for years come to fruition and we are very excited.  Marketing Integration.  Technology Innovation.  Building Brands that Matter.  That’s what Definition 6 has set out to do for our clients.  The game is changing everyday…and we can’t wait to see what tomorrow brings.

1. SalesView:

MarketingSherpa released its 2009 eCommerce Benchmark Survey and reminds us that we should be gearing up for what is projected to be an improved holiday season: up 9% over 2008.  Nearly 1,500 eCommerce marketers rated tactics for improving website conversions.

1.  Perpetual shopping carts

These take many different forms:  from a simple note that there’s a product sitting in the cart to dynamic overlays showing images of the product, price, and estimated shipping costs.  The perpetual shopping cart keeps the purchase in the mind of the customer; that psychological anchor helps guide them back to the purchase.

2.  Website search

Consumer research suggests that almost 50% of shoppers prefer internal search over traditional menu options.  This number naturally rises when they have a specific product or brand in mind. 

The first priority is to test your internal search regularly to ensure that it works effectively. Second, examine the different business factors that can be used to optimize internal search results.  Some marketers use a ‘last in-first out’ method to move inventory, while others use their analytics and database systems to sort products by profit margin.  The choices are as broad as your technology and creativity.

3.  Enhanced display

Consumers are enthusiastic about getting multiple, varied photos of a product.   People want to know as much as they can about a product, and even static images can help.  Showing videos how to use products or explaining complex features can bring products to life for the user.

Definition 6 is an Atlanta ad agency and has extensive experience in building and designing eCommerce websites.  We can improve your Search Engine Optimization.  We are experts in Google Search technology and can implement search at your site.  We can also help you with your interactive advertising campaigns and targeted email marketing.  Do you need a mobile advertising strategy?  We can help!

Last week Interactive Marketing Agency Definition 6 launched TwitterINGO, an online game of sorts that leverages Twitter. I won’t go into all the details of how it works in this post, but essentially it’s a free downloadable desktop widget you run in the background while working (or at least trying to work… the game is a bit addictive to watch) as the game is played each Tuesday at 3PM EST. The tweets of all the people you follow stream down the left hand side while you get a 5x5 game board of keywords. When someone you follow posts a tweet containing a term you have on your board the square will highlight and fill in with that person’s tweet.

I am a bit biased of course in thinking the game is cool, I helped create TwitterINGO. The idea came from watching multiple columns of twitstreams in Tweetdeck and thinking how it almost felt like modern-day BINGO card. After a couple of brainstorming sessions we arrived at the current design. It has several premises.

1.       If you use Twitter to really, effectively follow the pulse of news and information that you care about you typically have to follow a fairly large number of people (typically at least in the hundreds and often in excess of that) and learn how to organize those people into groups in addition to creating effective searches for subjects.

2.       Finding the right people to follow who discuss the subjects of interest to you beyond your immediate circle of friends and colleagues takes some time and can be a bit of an art form as you sort through the clutter

3.       One of the real powers of social media is in how we help each other to find great people, pearls of wisdom, diamonds in the rough, etc.

4.       It can be really hard to identify the holes in your Following (you often don’t realize that you aren’t following certain subjects that interest you as well as you could be).

With this in mind we created TwitterINGO. With over 100 keywords “baked in” to the cards (all of them relating to popular and highly relevant subjects in the areas of interactive marketing, technology, media and advertising, application development, and social media), plus 20 current “terms of the week” on trending subjects sent out at the beginning of each weekly game, your card populates with a randomized selection of 24 of those terms, the middle square is free of course. Then you can simply sit back, have some fun and see what happens.

If you follow only a handful of people you will invariably become quickly disappointed as you realize none or few of your squares are populating. This can be a quick hint that you aren’t yet following the global conversations on tech and interactive or current events very well. On the other hand, if you follow a few hundred people who do talk about these subjects you’ll likely have a very different experience. I found myself fascinated watching my squares fill in (and unfortunately being less productive than I should be). It was amazing to see who I follow that randomly starting giving me the keywords I needed as I sought to get a row, column or diagonal completed to win. Every 5-10 minutes I’d get a square. First I got my “SharePoint” square filled by SharePoint Samurai @Gannotti. Then my “Brand” square filled by a post from @TobyDiva. Then Sun Microsystem’s Social Media guru @Sumaya posted a tweet with the term “open source”. I was off to a great start and saw another 4-5 squares fill in. And I came close to winning. But as I looked at what terms I needed to win (without cheating), I stared at the empty square with the word “Linux” in it. Why was nobody that I follow mentioning the word Linux? Hmmmm… there it was. A hole in how and who I Follow. I realized that I follow a lot of people on a lot of subjects but perhaps only a few that talk about Linux. To quickly rectify this I searched on the term Linux on Twitter and looked to see who the major contributors were and began following them. It was too late for me to win TwitterINGO this week, but it helped me do a better job of following that rather important part of the global technology conversation. The same can be said of many other terms I saw on my card that sat empty, I set out to see who was talking about the terms and found some really great people to start following.

While the game itself was rather fun, the real value was in seeing how it could help me. Plus I could then go look at the Leaderboard to see who the major Tweet Contributors were and who won and who they are following. The game is helping me to be a better user of social media to benefit my professional and personal interests and awareness. And I found a few extremely interesting people who played the game and won, people I’d never met before but that I certainly follow now. That's a game worth playing.

According to recent studies and surveys over 50% of all smartphone traffic in the U.S. now comes from iPhones (AdMob Mobile Metrics, March 2009). And it’s growing. Other platforms are starting to catch on, but Apple truly succeeded in building and proliferating a means for people to have a vastly improved mobile web experience. Add to that a rabid user-base and the result is that iPhone’s Safari browser now starts showing up more and more on the overall analytics reports when companies review what browsers are accessing their sites. As an avid iPhone user myself since the first version I’ve been amazed at how I could navigate sites on this platform despite site designs that still required extensive zooming in and out and scrolling back and forth. I was so enamored that Apple designed UI mechanisms to help accommodate sites not designed for mobile that for a while I was simply excited to be able to use them at all. But slowly some sites began creating better mobile versions to make navigation even easier on the iPhone and other browsers. Now I grow greatly annoyed when I try to access a web site from my phone and find myself staring at a microscopic version of the homepage which makes it difficult to even find the buried link that says “Contact Us” just so I can find their address or phone number to get directions and a map while I’m out and about. Or even worse, the site is built in Flash with no HTML version and for whatever divine reason Apple has still not decided to support Flash on the iPhone. So the site is essentially useless on my phone and in some cases looks uglier than a Nip/Tuck season finale. I found it funny when I tried looking at the web sites of some of our competitors, some large digital agencies, and found they had sites built in Flash which are rendered useless on my device.

Numerous solutions exist for creating mobile presentation layers for even the most complex and transactional web sites to handle every different mobile device under the sun. We’ve helped many of our customers do exactly that. But there wasn’t a simple, fast and inexpensive way for a large majority of companies who just have a typical web site with typical CMS needs managed by a small number of people to easily publish and manage simple mobile site versions. With all this in mind, Definition 6 worked to build some simple scripts, toolsets and templates that integrate directly into a Content Management System enabling re-purposing of content by a non-technical marketing manager to easily deploy a site that looks great in an iPhone Safari browser. It leverages iPhone navigation mechanisms, and helps you to offer mobile users with the experience they desire and the information they likely need while mobile which is often quite different than what they want when they are sitting in front of a laptop or desktop computer. We’ve also packaged it all up in a simple series of offerings to make this an easy decision for our current and future customers so they can cost effectively begin to meet the needs of a growing market. If you don’t have an iPhone you can test to see what your site looks like using an iPhone simulator which we have posted at http://www.definition6.com/our-services/mobile.aspx and if you do have an iPhone just visit www.definition6.com now on your device to see an example.

In the coming weeks and months we’ll also be releasing the same kind of CMS plug-ins and templates for other mobile browsers as add-ons to these tools. But we thought we’d start with the one that represented the most traffic. For a quick and simple way to manage mobile sites in a CMS we think this new toolset makes great sense for a large number of businesses.

• Order Status
• Product Availability and Purchasing
• Ratings and Reviews
• Similar Items
• Multimedia Messages
• Policies and Store Hours/Locations
• In-store Customer Service

Social Media Strategy is one of the most interesting things we do here at Definition 6, Atlanta Interactive Agency.  The rise of Web 2.0 Applications as commonplace within our daily lives has made Socail Media mainstream.  Sometimes we are asked how can we use social medai to improve search engine optimization and other times we are asked how can make social media fit into an integrated online marketing plan.  But it is a daily topic of conversation and I've found a really good report from destinationCRM.com that talks about a 5 year forecast for social media. The key points from the author, Jessica Tsai citing Jeremiah Owyang, are:

The report breaks down the past, present, and future state of the social Web into five overlapping eras:

1. The era of social relationships: Beginning in the mid-1990s, people signed up for online profiles and connected with their friends to share information.
2. The era of social functionality: As it exists today, social networking is more than just a platform for "friending," but one that can support a broader array of what Owyang calls "social interactive applications." However, identities are essentially disconnected silos within individual sites.
3. The era of social colonization: By late 2009, technologies such as OpenID and Facebook Connect will begin to break down the barriers of social networks and allow individuals to integrate their social connections as part of their online experience, blurring the lines between networks and traditional sites.
4. The era of social context: In 2010, sites will begin to recognize personal identities and social relationships to deliver customized online experiences. Social networks will become the "base of operation for everyone's online experiences."
5. The era of social commerce: In approximately two years, social networks will be more powerful than corporate Web sites and CRM systems, as individual identities and relationships are built on this platform. Brands will serve community interests and grow based on community advocacy as users continue to drive innovation in this direction.

So if we are doing a good job of being Interactive Marketing Strategists to help prepare our clients for the "era of social context" and upgrading our customer's sites to incorporate OpenID and Facebook Connect today. This will help them meet their customers where they are and with what they are doing online today.  I'll talk more about being ready for your customer in some future posts.

Business Development Exec, Rhonda Vincent, shares with us the 7 top online marketing trends for 2009…

For online marketers 2009 will be a challenging year, they’ll need to build the basis for future expansion, leveraging social media, emerging technologies and vendor partners who are thinking about their business and find ways to maximize their budgets.  Here are 7 online marketing trends for 2009 that I came across on a ClickZ report:

• Increase customer retention efforts by marketing to your existing customer base – it’s cheaper and more effective because you know who they are and you understand their behavior.
• Create more attractive content – it will engage your customers and will help with your search engine optimization marketing
• Develop targeted marketing campaigns across a variety of mediums…e-mail, text messages, instant messages.
• Leverage online communities such as LinkedIn, FaceBook, Twitter…
• Increase your Web Analytics efforts
• Enhance search marketing advertising to expand across social media, mobile, and local search.
• Continue to integrate distribution channels despite higher cost

Interactive Ad Agencies like Definition 6 can leverage this insight to maximize your spends with the best ROI to get you through this year and still plan for 2010 initiatives.
 

I’ve been a fan and follower for years of the series “24” starring Kiefer Sutherland. The first season was nothing short of amazing, it was absolutely a ground-breaking television series. The action and suspense is always top notch as Kiefer’s character, special agent Jack Bauer, pulls off amazing feats and defies death again and again to save millions of lives from terrorists and rogue forces from around the world. And of course it requires some degree of suspension of disbelief. I’m good with that, though as the series continued over the years, like most series, it’s stretched things further and further and has accordingly become less and less believable. This year, I think they have finally jumped the shark. And as a technologist I’m having a really hard time even watching the show at this point when I try to swallow the storylines they are feeding us.

I’m not even going to dwell on the fact that the beginning of the season featured several shows where terrorists had created a “CIP Device” (I won’t bore anyone here with what a CIP device is, but picture a small piece of hardware that you plug into a network) that gives them absolute access to every government controlled system and allows them to bypass all firewall protections. With ease they begin to take over air traffic control, override safety precautions in chemical plants and according to government officials could take over just about anything. They go on to say that it would take 7 days to restructure their firewalls and security to guard against the device. And since the whole season is supposed to occur within a 24 hour period that definitely presents a problem. Luckily, within a few hours/episodes the device is destroyed. The whole concept that such a device could exist is a bit beyond ridiculous not to mention how easily and quickly they created it. And that doesn’t even take into consideration how preposterous it is that some of the agencies and installations out there are even close to being advanced and well networked enough to be so easily connected to and controlled in the first place by those who are supposed to have such access.

But the most recent episodes didn’t just jump the shark. They circled around and had a pyramid of leather-jacket-clad Fonzies jump 100 meters over an entire school of sharks. In the show, a group of about a dozen terrorist commandos from a fictional small African country called Sengala manage to break into the White House and take the president hostage. To do this they go underwater (in a river about a mile from the White House) and drill a hole to enter the sewer systems, then march right up to underneath the White House where they drill another hole only to be confronted by a series of glowing laser beam motion detectors criss-crossed in front of them. Their “inside guy”, a lowly janitor, then cuts the power to the detection grid so they can rush across the tunnel, emerge on the other side in the White House and begin their assault. Really? I mean… seriously?

At Definition 6 we host and manage web sites for a large portion of our customers, including sites that see hundreds of thousands of users per day and process millions of dollars in transactions each day. Very important stuff, though not even close to the value of the White House and the President of the United States. We have so many different mechanisms in place to guard against power outages (like enterprise class data centers with more power backups than you can shake a stick at including diesel generators that could run for weeks… power isn’t interrupted for more than a millisecond without back-ups kicking in, alerts being shot off and warning boards lighting up like Christmas trees). We have monitoring and alerting systems that tell us the moment a site or system is down and even proactively look for warnings that a system is degrading. We have monitoring systems that monitor our monitoring systems to make sure they are up. Tiny outages launch alerts via several different mechanisms to an army of engineers who receive instant notifications. And even if someone on our own team who has all the needed admin access and knowledge wanted to maliciously take something down and try to obscure this from others it would be amazingly difficult. There would practically need to be collusion amongst all the top engineers with some pretty impressive and clandestine planning – even then they would only be buying themselves minutes. And given the work we’ve done over the past couple of years related to helping our customers with PCI compliance the processes, procedures and training (and in some cases even background checks) we’ve put our teams through and implemented it makes it even more unlikely anything like this could ever happen.

So as much as I love a good action TV show with outlandish plot lines, as soon as you try to make me believe White House security is that poor I’m faced with either having to change the channel, or I need to consider they could be right in which case I’m packing my bags and moving my family to rural Montana to build a bunker. In this case, I think I’m going to put my bunker plans on hold. And for web sites and their security I’m going to keep my faith in the engineering teams of Definition 6. Keep up the great work guys, and maybe we can get you some work as technical plot advisors with the Fox Network. They could definitely use some help.