There is a quote in the book The Truth about Email Marketing:
"Email marketing has been called the original social networking tool..."

Social media does not replace emails.  The advantage continues to be that not everyone has a Facebook or LinkedIn profile, but everyone has an email address.

You can capitalize on your social media campaigns by integrating email marketing:
Capture email addresses on your Facebook page.
Promote your email services on your LinkedIn profile.
Test marketing messages and creative elements on social networking sites.
Use email to drive traffic to your social media initiatives.

Recent stats from EmailStatCenter.com you might find helpful in convincing your management team to continue to invest in email marketing in order to reap the benefits:

"50% of consumers surveyed said they're more likely to buy products from companies who send them email, whether their purchases are online or at a place of business."
- Epsilon "Branding Survey" (Feb 2009)

"80.4% of marketing executives surveyed say email performs strongly as an advertising channel for their companies."
- Datran Media "3rd Annual Marketing & Media Survey Results" (2008)

"While 60% of marketers plan to cut their traditional marketing budgets this year, 47% of marketers plan to boost their email marketing budgets."
- Aberdeen Group, "Recessionary Marketing: How Best-in-Class Companies Are Weathering the Storm," (Jan 2009)

Has social media replaced email marketing?  Hardly!  Has it changed it?  Sure.  It offers a new way to use email marketing.  Email marketing continues to drive relationships, retention, and revenue.

Definition 6 sends out almost 300 million emails on behalf of clients.  We also specialize in social media.  We can help you integrate your interactive marketing initiatives to maximize the benefit.