We were discussing a new website with a client the other day.   An important part of the discussion was "What is the brand identify of the website?"  "What is the emotional direction intended by the designer?"

We looked at recent websites that Definition 6 developed to show how images and colors can support the brand identity.

www.nioxin.com conveys that "Beauty and style isn't just about sex appeal; it's about confidence."  Nioxin focuses on innovative products for the scalp to improve the appearance of thinning hair.  The models depicted at the website have strong, solid poses that convey a confident attitude.  Bright colors and skin tones and a glossy sheen indicate health.

We used dark colors to indicate sophistication for www.verifone.com.  Since Verifone provides electronic payment solutions, a close-up of credit card numbers was appropriate to indicate a sharp attention to detail.  The images on the home page are changed frequently to show the breadth of services offered.

For www.gables.com, a leader in the multi-family housing industry, we chose images to depict that the lifestyle you will have at Gables is unforgettable.  The site is designed for a user to spend time at the time and visualize living there.

Our own company website, www.definition6.com, was designed to be very interactive and to show how you can engage users.

We also looked at websites of recognizable brands and commented on the look and feel.

You might think of Wal-Mart as simply a "one-stop shop."  Wal-Mart thinks its consumers make smart buying decisions.

The first thing that comes to your mind when you hear Chevy or Ford may be "true grit American."  Their brand identify says "reliability, strength, durability, endurance, and steadfastness."  They tout that "hard work gets the job done." 

Budweiser isn't just about talking frogs and beer.  They communicate that after a long day of hard work, relax and enjoy yourself.  You earned it.

Definition 6 can help you find your brand identity and ensure that it's accurately depicted at your website.