Our CTO, Paul Hernacki, demonstrated Microsoft tags to the internal team here at Def 6.  Tags are great for users on the go who see something in print and want more info than you would want to fit in a small ad space or on a map.
 
Users point their mobile devices at a Tag and instantly jump to a site where they can:
Make a reservation
Look at a menu
Get directions
Download a coupon
Order products
Read a review

The Tag can be location-specific so that directions and promos are relevant.  Tracking tells which tags are scanned, as well as, when and where they were scanned.

See a video at:
http://blogs.gotdotnet.com/bfridley/archive/2009/05/11/microsoft-tag-in-hospitality.aspx

Get free tag app for your phone at:
http://gettag.mobi

Can Microsoft Tags benefit your business?  Let us help you with your strategy by assessing all your marketing efforts.  We'll determine which tags would make the most sense.  We can set them up and deliver them to your marketing group to incorporate in your marketing campaigns.  We specialize in landing pages that convert, too.  Let me know if we can help you!