Here is an article I found about targeting Hispanics with mobile ads and apps.  Why you should target them specifically?  Well, it turns out that many younger generation Hispanics in the US will get their first internet experience on their cell phone, not on a computer.  And some recent surveys have shown that Hispanics are more likely to view mobile advertisements and respond to them than other groups.  One company mentioned in the article is targeting Hispanics by offering English training on their cell phones in exchange for them watching a short 2 - 3 second advertisement.  With the responses offered up by Hispanics, it can become quite easy to figure out what different demographics are doing and what they respond best to.  Given that Hispanics will be in a better spending position once the recession settles, it seems like a great opportunity now to start planning your mobile campaigns that are directed toward Hispanics.

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