I came across a Mediapost article that I found very interesting because as a technical project manager at an online agency, I work with several clients that do market to the Spanish speaking community. It shows that most US Hispanics who prefer to speak Spanish are using a lot of websites outside of the US.  In fact, 7 of the top 10 are websites in Spain, Mexico and Columbia.  So companies that need to reach out to Hispanics need to find ways to advertise on these non-US websites in order to bring those customers back to their US websites.

Here are a few key points I got from this article:

1.US Hispanics who prefer Spanish prefer to read Spanish sites and most of them go to websites outside of the US to get the content they want.

2.To reach US Hispanic consumers, companies need to run their media and advertising on non-US Spanish websites.

3. US Spanish speaking consumers use non-US sites more than the major Spanish portals in the US, such as Yahoo! En Espanol, Univision, Telemundo and AOL Latino.

In addition to builing multilingual websites, Definition 6 is an interactive ad agency who helps clients strategize on how to best market to different segments, which can include cultural, regional or age groups.