This past week I had the opportunity to present at the Business Development Institute (BDI) Social Consumer event in New York City and speak about one of Definition 6’s great customer case studies and success stories. The event was attended by over 300 people that work in marketing and media and come from a great variety of big companies including MTV, McGraw Hill, American Express, Citi Group and many others. I’m pretty sure I was one of very few people in the room that works mostly on the tech side of things.
It was a great event. The speaker from Unilever, Senior Communications Marketing Manager Stacie Bright (@Dove), has me honestly considering trying out Dove Body Wash for Men, and Senior Brand Manager Juliet Wilson from Kotex and Organic’s Julie Lee (@julielee75) showed off some truly game-changing work they are doing and even had the entire audience in various stages of discomfort reciting the word “vagina”. But the most energetic speaker by far was Bonin Bough (@boughb), the Global Director of Social Media for Pepsico who delivered a fantastic keynote speech and showed off some very innovative work they’ve done while talking about the importance of having Digital Fitness throughout an organization.
Of course, this made it a bit ironic that my presentation, which followed Bonin’s, essentially focused on some of the great work we’ve done over the past year or so with our customer Coca-Cola. So what’s a tech geek from Atlanta whose company does work for Coke supposed to do in this situation? Well… mostly just try to do his best to represent and share a little Happiness. You can view my presentation which is about 20 minutes long and judge for yourself. I think it went pretty well with the exception of a little technical glitch at the end where the presentation laptop froze up, though I think that happened because I was making jokes about IBM’s Watson at the time. Enjoy.
It was a great event. The speaker from Unilever, Senior Communications Marketing Manager Stacie Bright (@Dove), has me honestly considering trying out Dove Body Wash for Men, and Senior Brand Manager Juliet Wilson from Kotex and Organic’s Julie Lee (@julielee75) showed off some truly game-changing work they are doing and even had the entire audience in various stages of discomfort reciting the word “vagina”. But the most energetic speaker by far was Bonin Bough (@boughb), the Global Director of Social Media for Pepsico who delivered a fantastic keynote speech and showed off some very innovative work they’ve done while talking about the importance of having Digital Fitness throughout an organization.
Of course, this made it a bit ironic that my presentation, which followed Bonin’s, essentially focused on some of the great work we’ve done over the past year or so with our customer Coca-Cola. So what’s a tech geek from Atlanta whose company does work for Coke supposed to do in this situation? Well… mostly just try to do his best to represent and share a little Happiness. You can view my presentation which is about 20 minutes long and judge for yourself. I think it went pretty well with the exception of a little technical glitch at the end where the presentation laptop froze up, though I think that happened because I was making jokes about IBM’s Watson at the time. Enjoy.
Powered by Compendium