Jim wakes up to his alarm on his Blackberry at 7am – Dismiss or Snooze? Jim hits Snooze. He turns on the TV and starts watching “Mike and Mike” on ESPN. As he listens to the show while checking his email, he hears Golic read an email from a listener ranting about Tiger – “I just want to see him back on the green.” Immediately he emails “Mike and Mike” and states “sexual addition is a cop-out! He got busted.”
After 10 minutes, Jim’s alarm triggers again on his Blackberry – this time he gets up (but he is stalling wanting to hear if Golic reads his email on-air). After his shower his attention is grabbed by a commercial during a break – grill’s are on sale at a national home improvement retailer. While he is rushing out the door, he hears that you can engage in a sweepstakes to win a grill by texting “grill” to 56779. Sitting at a red light he enters the sweepstakes and text’s “grill” on his Blackberry with a smile on his face.
Jim recently bought a condo with a great deck including a gas line. As he listens to the radio, he hears another add about the sweepstakes, telling people to text or go online for more information. As he settles into work he check’s his text – “Thank you for entering the ‘I want a grill’ sweepstakes – please text us in 146 characters or less why you should win a grill.” Jim takes a minute to describe his new condo, gas line, etc…
Lunchtime arrives and Jim becomes cynical. There is no way he is going to win and he wanted a grill by this weekend. He posts a message on his Facebook asking is anyone can recommend a good grill. While online checking the website of the improvement retailer, he finds several on sale, but feels at a loss as to a decision. By the time he gets back to his Facebook, he has 10 new messages on his wall with comments from friends on the best grill to buy.
Jim goes to the retailer that evening with the intent of purchase – it has been on his mind all day. While in the store looking at grills, he sees next to product specifications a message that encourages him to text a keyword to a short code for a product review. He finishes reading the responses from the retailer, then goes on Facebook seeking more advice from his buddies.
Another text arrives from the retailer letting him know if he purchases grill “A” in the next 10 minutes he’ll receive 10% off. Jim grabs the tag on the grill and runs to the counter and purchases a grill (one that one of his buddies recommended), and he gets his 10% discount.
He won the sweepstakes four weeks later. He sold the grill on Facebook and made $200 extra dollars.
Moral of the story? The power of engagement and influence of a cross platform strategy is undeniable.
After 10 minutes, Jim’s alarm triggers again on his Blackberry – this time he gets up (but he is stalling wanting to hear if Golic reads his email on-air). After his shower his attention is grabbed by a commercial during a break – grill’s are on sale at a national home improvement retailer. While he is rushing out the door, he hears that you can engage in a sweepstakes to win a grill by texting “grill” to 56779. Sitting at a red light he enters the sweepstakes and text’s “grill” on his Blackberry with a smile on his face.
Jim recently bought a condo with a great deck including a gas line. As he listens to the radio, he hears another add about the sweepstakes, telling people to text or go online for more information. As he settles into work he check’s his text – “Thank you for entering the ‘I want a grill’ sweepstakes – please text us in 146 characters or less why you should win a grill.” Jim takes a minute to describe his new condo, gas line, etc…
Lunchtime arrives and Jim becomes cynical. There is no way he is going to win and he wanted a grill by this weekend. He posts a message on his Facebook asking is anyone can recommend a good grill. While online checking the website of the improvement retailer, he finds several on sale, but feels at a loss as to a decision. By the time he gets back to his Facebook, he has 10 new messages on his wall with comments from friends on the best grill to buy.
Jim goes to the retailer that evening with the intent of purchase – it has been on his mind all day. While in the store looking at grills, he sees next to product specifications a message that encourages him to text a keyword to a short code for a product review. He finishes reading the responses from the retailer, then goes on Facebook seeking more advice from his buddies.
Another text arrives from the retailer letting him know if he purchases grill “A” in the next 10 minutes he’ll receive 10% off. Jim grabs the tag on the grill and runs to the counter and purchases a grill (one that one of his buddies recommended), and he gets his 10% discount.
He won the sweepstakes four weeks later. He sold the grill on Facebook and made $200 extra dollars.
Moral of the story? The power of engagement and influence of a cross platform strategy is undeniable.
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