Will you need to pay license and support renewal fees in 2009 for the existing internal technologies you use?  Are you looking to lower your IT operational costs or lower capital expenditures in 2009 for hardware?

Definition 6 can help you leverage SaaS as an integrated part of your overall technology infrastructure to help you significantly lower costs by using things like Google Apps, Microsoft BPOS, Salesforce.Com, Twitter, Yammer, Tumblr, Skype, and Gotomeeting.

During a 1-Day workshop our experienced engineers and consultants will lead you through SaaS Infrastructure concepts, educate you on what some of the larger SaaS providers are doing and also educate you on how you can utilize these providers in order to integrate your services in a secure and seamless fashion.  Contact us today for more information.

Even in a turbulent economy, when IT spending cuts are at a high, we understand that you still need developers to build and maintain basic business applications.  We also understand that you may have recently been forced to reduce internal headcount or use of local contractors.  Although utilizing offshore may be slower and a bit challenging at first you still need to maintain existing applications or build new ones that can create efficiencies.

How can Definition 6 help?
1. We can provide dedicated offshore software developers that work directly for  you in a staff augmentation format
2. We can also offer onshore team leads, project management and consulting on building a global sourcing program

What do we deliver?
1. Staff augmentation development resources to work under your guidance
2. Assistance and consulting on how to utilize offshore developers
3. Optional project management of your offshore teams

Contact us today for more information.

I really enjoy the field of Interactive Advertising and being the head of an Interactive Advertising Agency as it allows me to see the continued evolution of the digital space.  I found an interesting chart on eMarketer the other day and I wanted to share it.



Look at these growth numbers! I know many of you are saying, wait a minute, we are not seeing double digit growth like the last few years and these projections are down from what they were in August. I know that you are correct, however if you are in the paid search business or search engine optimization consulting business this is a great chart. If you are into email marketing or provide website development services, then this is a very good chart to see.

Most advertising mediums are being cut back and actually declining, most expenses in all departments are being reduced. Our field is still going to grow and growth is always relative. If we grow 7% and the others decline 3% we actually see gains in excess of the 10% spread as compared to total spending. It is just great to be an interactive advertising agency!

When it comes to a search engine optimization strategy, many of our clients are either puzzled by the ever changing algorithms or mislead by the differences between paid and organic search.  Undoubtedly, there is a great deal of misinformation out there when it comes to search engine optimization marketing.

Lance King, a Definition 6 Technical Project Manager, researched the topic and came across an article written by Michael Estrin who addresses some of the most common misperceptions about search engine optimization marketing.  A common thread that Lance sees when talking to his clients about search engine marketing is that they think that if it’s not paid search, that it’s free.  Depending on the website and the campaign objectives, you will want to budget properly for an SEO program.  Just as important, you need a seasoned SEO consultant on hand who not only understands the strategy behind internet search engine marketing but who also knows how to benchmark and measure your SEO successes.  To read the article in its entirety, go to:
http://www.imediaconnection.com/content/19803.asp