The Daily 6: Happy Earth Day!

The Daily 6

1) Wishing you a Happy Earth Day!

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird

Google Doodle Earth Day Rufous Hummingbird

"For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos."

 

2) For mobile payments, there could be trouble ahead.

Online, Mobile Payments See Turmoil and Opportunity

Online Mobile Payments See Turmoil and Opportunity 300x300 Online, Mobile Payments See Turmoil and Opportunity

"Online bill payment continues to see strong overall adoption, though usage has decreased slightly for a second year in a row. Nearly three quarters of consumers (70.0%) reported using electronic bill payment, either directly through a biller’s site or through a consolidator like an online banking site."

 

3) With Nike's FuelBand bowing out, what lessons can we learn?

What are the lessons from Nike FuelBand?

"If the reports are true, Nike is rethinking its strategy as a manufacturer of wearable computing devices, notably its 2-year-old FuelBand activity monitor. Nike itself has equivocated on the matter."

 

4) While it's touch to prove immediate ROI, social media is part of a greater marketing good.

Social Media Marketing is all about Building Relationships

"Having a successful social media campaign can be achieved by building relationships. By doing so, a business can create a lasting interaction with its customers, according to David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, co-founder of Social Metric."

 

5) How are you visually engaging your audiences? 

5 Best Practices for a Visual Content Marketing Strategy

"Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis. Due to this shift from text-based to image-based communications, it is proven that multimedia content experiences a greater amount of exposure and longer shelf-life among audiences, making visual storytelling more imperative for brands than ever before. Business Development Institute and PR Newswire recently co-hosted the “Visual Content Marketing and Communications Summit” which offered valuable best practices for how organizations can harness images, videos, and platforms to provide content that allows them to build, engage, and leverage their audiences."

 

6) Hold on to your customers - for life.

How are companies trying to increase customer lifetime value?

"Customer lifetime value matters, so how are companies attempting to improve retention rates? Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience."

 

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The Daily 6: How Much Do You Trust Your Brands?

The Daily 6

1) Would you spend money on Doritos when you don't even know what flavor you're buying?

Doritos 'Mystery' Flavors Will Test Consumer Loyalty

Mystery flavors.

"Beginning Saturday, the PepsiCo-owned snack marketer will sell three new flavors of its Doritos Jacked tortilla chips in special "mystery" packaging. The mostly silver-colored packs come in three different versions using red, yellow and blue color splashes along with a generic-looking "batch number." The packs reveal very little else about the flavors inside."

 

2) Brands are #BostonStrong, too.

Brands want you to know they too are #BostonStrong

View image on Twitter

"Brands are still finding their way in social media. At times, the rush to be relevant and “human” runs up against the boundaries of good taste especially when it comes to how marketers handle tragic occasions."

 

3) Lancome goes Quid Pro Quo with their loyalty program.

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone

"Of course, acquisition and retention are based on consumer engagement, so Lancôme Elite Rewards will leverage what Rossi says is a deep well of content that's already available on different channels to increase engagement with the brand. The program will allow the brand to analyze which content is most engaging."

 

4) Think Twitter's a waste of your time? Think again.

5 Reasons Every Professional Should Use Twitter

5 Reasons Every Professional Should Use Twitter image iStock 000016207262Small 300x199

"It is my belief that fear keeps most professionals from taking advantage of all that Twitter has to offer.  For those that seek to challenge themselves and overcome fears, Twitter is the place to be.  Here are five reasons why every professional may find value in participating on Twitter."

 

5) The hidden gems of LinkedIn

11 Incredibly Useful LinkedIn Features You Might Not be Using

"We often hear marketing and sales reps expressing their love / hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals? If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, grow your sales leads and ultimately, grow your business."

 

6) Don't let a bad review get you down

Countering Bad Reviews Through Effective Digital Marketing

"It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer or even a competitor."
 

 

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The Daily 6: Will the Classroom Move to the Cloud?

The Daily 6

1) No more belt around the books, soon they'll all have iPads

Mobile Education Market Growing Faster Than Anticipated

"Teachers need to adopt a creative approach in order to make the learning process more interesting than ever before. Students are exposed to mobile phones, internet, and other digital media at a very young age and education these days also needs to use similar digital tools. Therefore, schools need to adopt state-of-the-art methods in order to engage students,” says Faisal Ghaus, Vice President of TechNavio Research."

 

2) Sure fire way to tap customer emotions? Babies.

Mitsubishi Plays Emotive Card in #FirstRide Videos

"To emphasize the safety features of its 2014 Outlander model, Mitsubishi created a series of videos showing newborn babies taking their #FirstRide home from the hospital."

 

3) Yahoo wants to be your default instead of Google

Yahoo Wants Google's Spot as the Default iOS Search Engine

Yahoo iOS Search

"While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa Mayer, Yahoo's chief executive (CEO), is looking to attack it head on by becoming Apple's default search provider in iOS, Re/code reports."

 

4) What brought Samsung up to #1?

Samsung Executive Says Marketing Drove Phone Sales to No. 1

"In the trial, Apple has argued that Samsung became a world leader in the mobile handset business by copying features of its iPhones and iPads, violating patents along the way. On Monday, Samsung called one of the company’s top marketing executives to the stand to argue that strong marketing was the major driver of sales."

 

5) Hit a wall? Out of ideas?

9 Ways to Generate Content Ideas

"The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas."

 

6) Great examples of responsive design

Eight record stores that need responsive design, plus two that are brilliant

"Last year while stood in the queue for hours researching other record shops on my mobile phone, I was struck at how poor some of these sites look on mobile devices. Most of my favourite independent record stores run excellent and comprehensive desktop websites, but almost all of them have ignored the mobile user."

 

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The Daily 6: Yes, Men DO Use Pinterest...

The Daily 6

1) Yes, men use Pinterest. Just to name a few...

Ladies… Meet the men of Pinterest

Eddie_Rossetti_bench

"Pinterest provided Digiday with a list of 10 of its most-engaged and engaging male users. Curalate — a firm that analyzes the effectiveness of photos on Instagram, Pinterest and Tumblr — then ranked each user’s influence by taking their average number of repins per post and dividing that figure by their number of followers."

 

2) Concept of a breakfast taco still killin' it

Taco Bell Scores with Morning Marketing Efforts

Taco Bell Scores with Morning Marketing Efforts 254x300 Taco Bell Scores with Morning Marketing Efforts

"On March 27th, 2014, breakfast changed forever in the United States. And no one is feeling the sting of this A.M. shift in the fast food culinary war like McDonalds. This week, new polling data showed that consumers now favor Taco Bell’s breakfast menu to the classic morning staples offered by McDonalds."

 

3) Peeling back the many layers of ecommerce...

25 effective design patterns for ecommerce site search results

"There is a lot that retailers can do on search results pages to make the route from search to purchase as smooth as possible. First of all, results should be accurate and relevant to the query, but presentation of the information is all important."

 

4) Better tracking, better knowledge, better marketing

Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

"Now, Kimberly-Clark Co. is looking to end the data blindness that comes from selling most of its products through retailers. The company is building its own deal database and CRM programs through Revtrax, a promotion-analytics firm."

 

5) While Instagram was born on mobile, Facebook may be moving further away from the desktop.

Facebook’s Future is Mobile Marketing: Messenger is the Only Way to Chat on Mobile

"Facebook’s latest announcement has come as a bit of a shock to it’s users. Facebook’s acquisition of WhatsApp in February made me think about the future of Facebook Messenger and I wasn’t wrong to think that they would separate Facebook’s iOS and Android app from it’s messaging feature. What does this mean for Facebook? Mobile Marketing."

 

6) Google: Always testing the next big thing

Google Testing In-Store Conversions Tied to AdWords Ads

"AdWords advertisers and brick-and-mortar business owners may be on the verge of something very exciting. Looks like Google is testing a way to effectively bridge the gap between online activity and in-store purchases."

 

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The Daily 6: The Power of Online Video

The Daily 6

1) Things we forget about online video

16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night image Late Night

"Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time."

 

2) Constantly changing consumer trends...

The top 4 consumer trends you need to know

"Trends are driven by basic consumer needs and desires (think Maslow's Hierarchy of Needs), coupled with short-term or long-term cultural shifts, driven by economic undulations, new technology development, politics, or even popular culture. With consumer behavior and preferences changing faster than ever, businesses are seeking to regularly research, understand, and apply consumer behavior trends to digital marketing efforts."

 

3) Snapchat movie for product marketing

Snapchat 'Live Film' Introduces Taco Bell's Next Locos Taco

"The chain is announcing the latest in the Doritos Locos Taco line in just as lengthy a format: a four to six-minute-long movie ephermal app Snapchat. Taco Bell said a film of length is a first for Snapchat, which is known for seconds-long messages that disappear after they're viewed. The new taco will be available May 1, with TV, radio and additional forms of advertising launching then, but the social media campaign is kicking off today."

 

4) Google makes its way into the government 

'Let Me Google That For You' Bill Introduced to U.S. Senate

"A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You". The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet."

 

5) Are we experiencing digital overload?

The evolutionary psychology of digital clutter

"The dream of tech companies is to knit together a seamless, integrated system for our gadgets, phones and TVs that works for humans and one data pool that assists marketers. This is why Amazon, Apple and Google keep attempting to build a single interface to rule the digital screens spread throughout your home. The only problem: Humans don’t want that."

 

6) But what about Google Glass?

Is Google Creating a Pain in the Glass?

"What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th."

 

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The Daily 6: The Twitters That Don't Tweet

The Daily 6

1) So many Twitter accounts, though not as many tweets...

44% Of Twitter Accounts Have Never Sent A Tweet

44% Of Twitter Accounts Have Never Sent A Tweet image Twitter Users Are Fake 4 out of 10 Times

"Twitter has amassed a mammoth number of users and nearly half of them have never sent a single tweet. A new study suggests that 44% of of all accounts have never sent out a message from the micro-blogging platform. Twopcharts, a site that monitors Twitter account activity, reported the data. Shortly after that finding a Twitter representative said the social network does not comment on third-party findings."

 

2) Facebook aims to kill spammy accounts, updates

Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

"Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a spammy tactic."

 

3) How far have we come?

Mobile Payments: Where We’ve Been & Where We’re Going

"When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist."

 

4) What does the future hold for retail?

The future of retail in 5 charts

"Physical retail in the U.S. deals in trillions of dollars, while e-commerce dabbles in mere hundreds of billions. Americans are expected to spend $304.1 billion and $4.1 trillion on e-commerce and physical retail, respectively, in 2014. By 2017, those figures are expecting to increase to $440.4 billion and nearly $4.9 trillion, according to eMarketer."

 

5) Don't blend in with the rest

4 Ways to Make Your Blog Stand Out from the Pack

"What makes content compelling? Many blogs rehash the same information shared countless other places by adding a bit of their own style. But for the most part, the story, commentary, and information don't vary much from blog to blog."

 

6) The famous Oscar selfie tweet--yes, we're still talking about it.

Fact Check: Was Samsung's selfie really worth a billion?

"It was the tweet heard around the world, but was it worth $1 billion?"

 

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The Daily 6: Instagram is King Among Teens

The Daily 6

1) We believe it. Don't you?

Instagram Surpasses Facebook And Twitter Usage Among Teens (Study)

Instagram Surpasses Facebook And Twitter Usage Among Teens (Study) image Instagram Surpasses Facebook And Twitter Usage Among Teens

"For the study, 7,500 teens – with a mean age of 16.4 – rated the top three social networks Instagram, Facebook, and Twitter in terms of importance. Piper Jaffray analysts determined Instagram toppled the two social media giants in popularity among teenagers, but not to worry, Facebook and Twitter are still used by the whipper-snappers."

 

2) Marketing is always on. Are you?

Turn Your Smartphone into a Lean, Mean Marketing Machine

"Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?"

 

3) "I want to buy this! Jk I'm out."

Six tactics for reducing cart abandonment rates

"Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum."

 

4) Wow. This guy is impressive.

Meet the Michelangelo of Snapchat

"These days there are YouTube stars, Vine celebs and Instagram influencers who have built up huge social followings on these platforms thanks to their output of fun, entertaining visual and video content — and it’s no surprise that brands often tap these power users to help make branded content too. But what about Snapchat heroes?"

 

5) The success of social segmenting.

Segmented Social Marketing Grows MGM Revenues by 300 Percent

"MGM uses social media data to get the right offer to the right customer, whether they're a big spender or a penny-saver. And social advertising has grown revenues 300 percent over the last three years."

 

6) Not your average lemonade stand.

Free Tablet Payment Solution Comes to Retail

"This week, PayAnywhere may have effectively upped the ante in mobile payments by launching its first ever free touchscreen tablet and stand with built-in credit card reader."

 

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The Daily 6: Where Do You Watch TV?

The Daily 6

1) The way we watch TV is changing...

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv

"A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows."

 

2) Amidst the breakfast wars, who is winning?

Study Finds Consumer Perception Rises at Taco Bell While McDonald's Slides

"It's not just Ronald McDonalds who like Taco Bell's new breakfast. Consumer perception of Taco Bell has gone up around the chain's breakfast launch, according to consumer research group YouGov's Brand Index."

 

3) The tech world is abuzz about wearable tech, but who will actually buy the smartwatches?

Survey: Teens Likely Buyers of New Smartwatches

"The findings of a new survey conducted by Piper Jaffray analyst Gene Munster reveal that smartwatches are hot commodities among… teenagers."

 

4) Restaurants, auto, art--do people actually buy what they search for locally?

80% of Local Searches on Mobile Phones Convert [Study]

"We’re operating in a multi-screen world, where users turn to multiple devices to find what they need. This is especially true in the world of local search, where, according to recent survey findings, 63 percent now using multiple devices to find a local business. And, 79 percent of them are mobile phone users, while 81 percent are tablet owners, according to the research."

 

5) More acquisitions

In Latest Marketing Acquisition, IBM Scoops Up Silverpop

"An enterprise giant needed targeted marketing software to build its portfolio and acquired a smaller company that has it. Shocked? Neither are we. IBM became the latest big fish to scoop up a respected player in the digital marketing software world today as it announced its acquisition of Silverpop."

 

6) Popular social networks grow increasingly mobile

Rise of the mobile-first social network: US stats

"The majority of social media sites are seeing far more traffic and time spent coming from mobile devices than from desktops. According to comScore’s latest research, of the largest social networks, only LinkedIn and Tumblr maintain a majority share on desktop. Newer social networks like Instagram, Vine and Snapchat are almost exclusively used on mobile."

 

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The Daily 6: Join the Realm Wins Again

The Daily 6

1) Join the Realm wins again

Join the Realm takes home Best Mobile Campaign at the Shorty Awards

"This week, for the sixth year in a row, the star-studded Shorty Awards honored the best content producers on social media. Join the Realm won the Shorty Award for Best Mobile Campaign, beating out campaigns for Visa, NBA, and Volkswagen."

 

2) Mobile for the sake of mobile? No.

What Should Your Mobile Website Actually Do? (7 Key Features)

"Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business do better marketing. That mobile-ready website has to actually do something. What do users want out of a company’s mobile website? What features are essential? Which ones are frivolous?"

 

3) Basketball, marketing, basketball.

What The NCAA Tournament Teaches Us About Marketing

"I always enjoy the NCAA Men's Basketball Tournament. My memories date back to 1977 when Marquette (from my hometown of Milwaukee, Wisc.) won the dance card and took home the trophy. After that victory me and a buddy ran outside hooting and hollering and played some hoops and pretended to be the players we had just witness win it all. What pure fun."

 

4) Shoppers are being influenced from every direction.

Mobile Social Strongly Influencing Purchasing Decisions

"According to the data presented below, 74% of consumers now rely on social media to influence purchasing decisions."

 

5) Treat your customers right, let brand advocates speak for themselves.

How to sell your brand through socially shared reviews

"Online reviews of your company and its products and services are great tools for growing your online reputation that consumers trust. That value goes so much further when customers not only write reviews about you but share them through social media channels too."

 

6)  Updates on Twitter, updates in marketing.

9 Ways to Use Twitter's New Photo Collages in Your Marketing

"More marketing doesn't always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies? I'd pass on getting more of those things any day."

 

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The Daily 6: The Breakfast Club

The Daily 6

1) The breakfast club

Taco Bell and McDonald’s take breakfast war viral

Screen Shot 2014-04-01 at 4.31.31 PM

"Last Thursday morning, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about seven years in the making. Along with fun marketing stunts leading up to the breakfast launch, like its burner phone campaign, Taco Bell couldn’t resist creating even more buzz for itself by taking a jab at McDonald’s — the No. 1 fast food brand, according to the QSR 50, and the reigning fast food breakfast destination with about 25 percent of the fast food breakfast market share."

 

2) China's most popular social network to go public

China's Weibo Could Go Public at a Deflated Price

"China's Twitter-like micro-blogging service Weibo filed with the U.S. Securities and Exchange Commission (SEC) on Friday to offer 20 million American Depository Shares at a price of $17 to $19 each, in an initial public offering (IPO) that could raise as much as $380 million. The move values the company at about $3.9 billion after its IPO, a smaller number than anticipated by some market participants."

 

3) Not sure how to do your taxes? Google it.

Google: 'How-To' Tax Searches Increase 37% Since 2012

"According to Google, “how-to” searches related to tax prep are up by 37 percent since 2012. These searches also started trending earlier in the season than last year, “suggesting that people are starting their taxes sooner and doing more of the work themselves,” Google said in its announcement."

 

4) How far have we come with video advertising?

What the Coca Cola World Cup campaign reveals about video advertising

"Looking at the new World's Cup campaign from Coca Cola and its new video, I was struck by how closely it follows a pattern we've seen emerging in video advertising for the past five years."

 

5) What should you title your blog post?

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

"Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ..."

 

6) 2014 big year for mobile commerce

Retailers Optimistic About 2014 Mobile Commerce

"The newest IMRG e-Retail Survey shows that nine out of ten fashion retailers now offer international delivery. Why? Because most are receiving an unprecedented number of orders online from customers across the global landscape."

 

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The Daily 6: The Spending Power of Pinterest

The Daily 6

1) Exploring the retail power of Pinterest

How to convert Pinterest traffic into sales

"Pinterest is a powerhouse when it comes to driving online sales. It's responsible for 23 percent of all social commerce. And Pinterest users are bigger spenders on follow-through purchases than users of any other social network -- giving marketers a big incentive to optimize their Pinterest strategies."

 

2) Should sleek and slender Apple go bigger with the iPhone?

Even Apple admits Apple might need to make a bigger iPhone

IPhone 6 mock

"Internal Apple documents show that the company knows it is missing big sales opportunities from both cheaper phones and larger-screened handsets as well. That puts the 4.7-inch iPhone reports in a different light, making the upsize a strong possibility in 2014."

 

3) Is pizza the leader in digital food ordering?

Mobile Marketing Provider for Pizza Chains Comes to North America

Mobile Marketing Provider for Pizza Chains Comes to North America 300x214 Mobile Marketing Provider for Pizza Chains Comes to North America

"According to a new report from Pizza Marketplace, the pizza industry is getting some help in the mobile marketing department."

 

4) The constantly evolving face of marketing

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

"eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers."

 

5) Images are more than just pretty pictures

How to Get More Leads by Optimizing Your Website Images

"There's a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren't so obvious."

 

6) Have you seen the all-new #GameofThrones Viewer's Guide?

Lose yourself in reliving seasons 1-3

 

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The Daily 6: Future You May Never Shop for Groceries Again

The Daily 6

1) In smartphone wars, iPhone still comes out on top

iPhone 5s Remains King of the Domestic Smartphone Jungle

iPhone 5s Remains King of the Domestic Smartphone Jungle 300x233 iPhone 5s Remains King of the Domestic Smartphone Jungle

"Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could be further from the truth. Based on the latest industry data and informed analyst projections, Apple’s iPhone 5s remains the dominant device in the domestic smartphone market."

 

2) Does Netflix really know what you like?

What Netflix has taught us about personalisation

"There are many great examples of how Netflix uses data to personalise user experience. However, the real lesson for marketers is less obvious and has more to do with the underlying ‘value exchange’ taking place."

 

3) Basketball? No, let's talk brands.

March Madness: Battle of the brands

"March Madness is a time for college basketball players to shine, but it's also a chance for brands to come up big in the advertising game. This infographic charts which brands are winning the tournament so far. The data was compiled by Sysomos social intelligence engine based on hashtags that incorporated mentions of the NCAA Tournament. May the best brand win!"

 

4) The way of the future? You may never go grocery shopping again.

ePantry Launches An Online Grocery Offering Sustainable Goods, Automatically Shipped To Your Door

"A new online grocery called ePantry, publicly launching today, believes that consumers do care about buying green and sustainable products, but they often choose not to because it’s less convenient. That is, when you run out of dish soap or laundry detergent, for example, you simply head over to your local store and grab whatever’s on the shelf – and it might not be the best choice for the environment."

 

5) Verizon? Meh. AT&T? Nah. How about Google?

Google as a mobile carrier, revisited: Here’s what its network could look like

"A report from The Information has revived the rumor that Google wants to become a mobile carrier. If it’s true, here’s the type of network we think Google would build."

 

6) Too late to turn back now, social is all visual.

Are You Prepared for Visual Social Media Marketing?

"They say a picture is worth a thousand words. This is true. We can communicate more information faster with images versus text. Since we are sifting through lots of information online, our brains are naturally drawn to the content that gets the message across quickly. Images break through the clutter and immediately and quickly communicate messages."

 

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The Daily 6: Siri, Cortana is Coming for You

The Daily 6

1) How does Microsoft's 'Cortana' stack up against Siri?

Microsoft Shows Off New ‘Cortana’ Personal Assistant

Microsoft Shows Off New Cortana Personal Assistant 300x300 Microsoft Shows Off New Cortana Personal Assistant

"The most notable of new features is Cortana, Microsoft’s voice-command personal assistant. Named for a character from the hugely popular Halo video game, Cortana is powered by Microsoft’s Bing search engine."

 

2) Everybody can be boring, but you're gooder than that! 

YouTube’s “Kid President” Coming To Television

"In a video announcement from star of the show Robby Novak, the host said the series will debut on the Hub Network as Kid President: Declaration of Awesome over summer. As the title of the show suggests, the show features Novak as Kid President, giving his view on world affairs…and some other not so serious things."

 

3) Ain't nobody got time for that.

How to Manage Your Pinterest Account in Less Than 15 Minutes

"Pinterest allows companies and organizations to put their virtual ideas into reality. And with the photo-based social network, a picture really is worth a thousand words. A report by Shareaholic last year found that Pinterest is just second to Facebook in terms of referral traffic. More and more people are engaging with photos  and less with textual content."

 

4) Nobody likes flossing, but we do it anyway.

Testing: The Email Program’s Equivalent of Flossing

"For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results, and that you should be doing it. However, it takes time, it can be somewhat unpleasant, and you have to remember to do it often (preferably daily) and at a time when you just want to get everything else done so you can move onto the next thing. Everyone knows the consequences of not doing it, and yet, it’s one of the easiest regimens to ignore."

 

5) From humble beginnings to a total revolution.

The real history of social media

"Long before it was the creator of vast fortunes and media empires, it began as a simple idea: Technology and the internet could be used to bring people together. Over time, this idea has manifested in myriad ways -- image-sharing platforms, micro-blogging, time-sensitive texts and images, etc. -- and now social networks bring together billions of people across the globe."

 

6) B2B can be inspiring too!

Five inspiring examples of B2B product pages

"B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how much it costs, and how it will benefit the customer as well as providing a visual appeal."

 

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The Daily 6: New Week, New Apps

The Daily 6: Great Content, Curated Daily

1) Are your photos entertaining enough for your friends?

Melodigram Is A Photo-Sharing App That Adds “Atmosphere” And An Audio Message To Your Snaps

"Forget artificial intelligence, virtual reality, or drones. What the world really needs is another photo-sharing app (and Office for the iPad of course). Enter Melodigram, an app for iOS that lets you add background sound and an audio message to a photo, and share a link to that content on various social networks and via SMS and email. Today the Finnish startup is announcing that it’s closed €700K in funding from Finland’s Vauraus."

 

2) Test the waters with early adopters

Dscovr wants to match early adopters with brands’ new products

dscovrscreenshot

"Mobile insights company dscout has developed a mobile social network that caters to early adopters and brands introducing new products."

 

3) Similar to restaurants, banks now have to be mobile.

The importance of mobile banking for customer experience

"Generally, people’s impressions of banks aren’t too positive. The credit crunch, banker’s bonuses, overdraft fees and call centre queues are some common negative associations in people’s minds."

 

4) Are iPads and iPhones officially the new POS?

Global Mobile POS Market to Double This Year

Global Mobile POS Market to Double This Year 300x275 Global Mobile POS Market to Double This Year

"If you’ve perused the archives around MMW lately, it probably didn’t take long for you to notice that the adoption of mobile devices for POS transactions is exploding worldwide.
The boom is a result result of retailers and consumers getting more accustomed to retailers asking for payment on mobile devices."

 

5) Everything does not need an app.

2 mobile mistakes costing you time and money

"iMedia traveled to ThinkLA's Mobile Breakfast in Beverly Hills where we uncovered truly remarkable insights about the modern mobile marketing landscape. Here's what E!'s VP of business development and digital media, Danny Shea, had to say about the two biggest mobile tactics his brand learned were not working at scale."

 

6) You can reach influencers, and influencers can reach your customers.

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

"To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. They build trust and create opportunities for engagement to happen organically and authentically."

 

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No Daily 6 Today. ...April Fools!!

The Daily 6: Great Content Daily  - Even April Fools' Day

1) The best tricks on the web today...

April Fools’ 2014: The Round-Up Of The Best

"Yesterday morning, The Google Maps’ team tugged at the heart strings of every geek around the world by debuting a teaser for a video game they’ll never actually release: a live-action, augmented reality Pokemon game."

 

2) Well this is a WHOLE new level of engagement...

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-iphone5-screens-00

"Spirit brand Jagermeister has released its first mobile app, JagerBonds, which it says uses images and videos from multiple users' social media posts to create a video highlight reel of a group's night out."

 

3) Own a restaurant? You better be on mobile.

Restaurant Marketing Now Fully Mobile

Restaurant Marketing Now Fully Mobile 283x300 Restaurant Marketing Now Fully Mobile

"In 2014, if your restaurant isn’t marketing to patrons on mobile, you’re losing customers by the day – whether you realize it or not.
As a result, countless restaurant owners are warmly embracing mobile marketing and menu features as a way to attract and retain avid restaurant-goers."

 

4) Instagram Videos - Brands are killing it.

12 of the best branded Instagram videos of March 2014

washington post instagram

"There were some brilliant Instagram campaigns in March. One of the most encouraging success stories was WaterAid’s single Instagram video submission to a ‘weekend hashtag project’ leading to an increase in 22,000 followers in just two weeks."

 

5) Social + Ecommerce creates an unstoppable force.

Social Combined with eCommerce Empowers Smaller Brands to Compete Globally

"For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media, eCommerce is in the midst of a major renaissance. Social networks specifically have altered the way eCommerce brands go about marketing online. Such disruption has resulted in a new model for online retail referred to as social eCommerce."

 

6) Don't settle when it comes to social.

How to Play in the Social Media Big Leagues: Stats From 27 All-Stars

"Working in social media can be like playing baseball: you need the right lineup, an audience that loves you, and an intimate knowledge of the rules to win. But like baseball, not all aspiring social media pros will make it to the big leagues. Social media marketing is still a relatively young field."

 

 

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The Daily 6: Like a True Friend, Facebook's Got Your Back

The Daily 6: Great Content, Curated Daily

1) Facebook looks out for you when you can't look out for yourself.

Facebook Testing A New Feature To Help Prevent People From Humiliating Themselves

Facebook Testing A New Feature To Help Prevent People From Humiliating Themselves image Facebook PrivacyCheckup1

"Facebook has taken the initiative to launch a reminder campaign that hopes to alert users when they are about to post something possibly humiliating. Current users who have seen the reminder say that their settings were set to public when they had initially received the notification."

 

2) Hey, maybe we can all share a big pot of coffee?

The world’s growing love affair with the most wasteful form of coffee there is

"Coffee pods are really popular right now. Sales of single-serve coffee—the kind first popularized in the US by Keurig, and widely known as K-cups—have more than tripled since 2011, MarketWatch reported in November. As of a year ago, 13% of Americans drank a coffee made in a single-cup brewer each day, according to a survey by the National Coffee Association. K-Cups alone now account for more than a quarter of the US market for ground coffee."

 

3) One day we will talk to our fridges

How Talking to Your Fridge Will Change Marketing

technology-evolution

"Ten years ago, the primary mode of interaction was through the keyboard. Typing commands was one of the few ways that a user could engage with a computer, and therefore dictated the limitations of how the computer could react back to us. Like a TV ad, it was a one-way broadcast interaction with little feedback. The introduction of the mouse improved that; it became more natural and created a paradigm where buttons, folders, and scrolling up and down pages was an everyday gestural norm."

 

4) Wearables: Which industry stands to gain the most?

Which Industry May Benefit Most From The Wearable Electronics Boom?

Which Industry May Benefit Most From The Wearable Electronics Boom 300x168 Which Industry May Benefit Most From The Wearable Electronics Boom?

"While not typically considered to be among the industries or markets to experience any direct or significant growth due to the modern wearable tech boom, the global market for batteries used in wearable electronics will grow more than tenfold in the next four years."

 

5) We hope you haven't forgotten...PINTEREST!

New and exciting ways brands can use Pinterest

New and exciting ways for brands to use Pinterest

"As Pinterest celebrates its fourth birthday, the platform has firmly cemented itself within the social media matrix of many large brands. The site, which was born of the vision to facilitate discovery and inspiration around user interests, now ranks just behind Facebook and LinkedIn with 21 percent of online adults signed up for the social scrapbooking service."

 

6) As old as the first viral video is, viral marketing still exists.

The Secret Behind a Viral Marketing Hit

"“It’s like Hollywood saying ‘I’m going to make a cult movie.’ It doesn’t work. The better question is not will this initiative go viral, but will it prompt someone to want to see it again?”"

 

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The Daily 6: More Fast Food Chains Introduce Mobile Payments

The Daily 6: Great Content, Curated Daily

1) More fast food restaurants look to mobile payments to attract younger customers.

Burger King Makes a Whopper of a Mobile Move

Burger King Makes a Whopper of a Mobile Move 300x166 Burger King Makes a Whopper of a Mobile Move

"Burger King, the second largest U.S. hamburger chain by store volume, is going mobile to a whole new degree.
The fast food giant is rolling out a new mobile app that will let customers purchase food from their smartphones as it attempts to court younger patrons."

 

2) Facebook Look Back, Twitter First Tweet

Twitter Celebrates 8th Birthday With #FirstTweet Tool

"Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look back at the first tweets for any user with this new tool."

 

3) What's on the outside does count.

The secret to amazing packaging experiences

"Only a select few of Apple’s packaging designers have the mundane privilege of opening hundreds of prototype boxes in a secretive packaging room at their headquarters. This probably doesn’t surprise you, if you bought an Apple product in the past decade. Opening the box to your first iPad or MacBook Air might have been an indelible, memorable experience, one in which you couldn’t contain your excitement and surprise as you unraveled the packaging, piece-by-piece."

 

4) The next big thing, the next big thing.

T-Mobile Galaxy S5 pre-orders start March 24

"T-Mobile will offer Samsung’s Galaxy S5 smartphone for $0 down. Pre-orders start Monday, or you can wait until the phone hits stores April 11."

 

5) What are we really gaining from real-time marketing?

The challenges of real-time marketing in social

"51% of brands find extracting insights and data from real-time social marketing a challenge. Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half say getting real-time data and insights is the biggest obstacle. This finding comes from a recent survey carried out by immediate future asking B2C and B2B brands how they are managing real-time communications in social media."

 

6) How do alcohol brands do digital marketing differently?

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing

"Of the digital spend, 2 percent was spent across 461 company owned Websites and operated sites like Facebook. Facebook was the most-used operated site, followed by Twitter and YouTube. More than 5 percent of digital spending was spent for campaigns placed on other Websites; less than 1 percent was placed on mobile, email, or apps."

 

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Sounding Off: Audio Evokes Haunting Mood for HBO's "True Detective"

The first season of HBO's hit new crime drama True Detective has been well-received by audiences with widespread acclaim from critics.The Atlantic called the series "the best show on TV" and TIME called it a "tour-de-force."1  

Definition 6's audio and post-production team in our NYC studio jumped at the opportunity to work on the highly-anticipated new series' trailer for HBO. The show follows two homicide detectives investigating a series of serial killings in southern Louisiana. The swampy, Southern Gothic vibe and dark plot requires more than just cinematography -- it requires a special artistry in audio to sustain. 

Haunting, atmospheric, mournful, evocative, unsettling: Using audio to evoke an ominous mood.

"The audio for the trailer was important in creating the ominous feeling that the spot has," explained Definition 6's Senior Audio Engineer Michael Barrett. "We wanted to use both the music as well as the sound design to build up tension as we see the characters and hear them set up the general story. We used a lot of low dramatic hits, but ultimately it culminates in a shocking drop out to silence before coming back with McConaughey's great line: '…and like a lot of dreams, there's a monster at the end of it'." 

 

(1st trailer for HBO's "True Detective")

Definition 6's Managing Partner Rob Ortiz said about the project, "Zachary Lee and Chris Denniston from HBO were the producers of the trailer. They wanted the music to drive it, so that was our approach when working on the audio for the trailer. The big thing about this show is that it's an HBO show with two A-list actors committing to it -- Matthew McConaughey and Woody Harrelson."

Over the years, we have had opportunities to do many different types of work for HBO, from website production to social media, from post-production to purely audio work. Under pressure with a tight turnaround to deliver big results, the post-production team led by Mike Barrett pulled together and delivered results exceeding expectations. HBO used the trailer to build anticipation last fall for the show's premiere on January 12th. The first trailer for the show received overwhelmingly positive reviews and feedback across social media:

kevinbrueck: "There's a reason this has zero dislikes. Pure awesome."

jahoolie2: "probably the only trailer i've ever re-watched straight after the first go. this looks so f***ing great"

MahabubMithun: "OMG...this s**t looks cool. HBO is always come up with something extraordinary."  

 

The first season has earned widespread attention and a rapidly growing fan base over the past two months. The finale airs March 9th. Don't miss out! Tune in to HBO Sundays at 9pm EST.

The audio work for HBO was led by Definition 6's Michael Barrett, our esteemed Senior Audio Engineer who has won multiple Emmy Awards for his sound mixing work for Sesame Street. The first trailer turned out so well, we ended up working on the third trailer, produced by Daniel Zibulsky, as well:

 

 

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To see more of Michael Barrett's multiple Emmy award-winning work, which includes sound designing and mixing for both long form and commercials, view his reel.

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Want to learn more about all the things Definition 6 can do for you? Contact us!

 

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Promoting the Launch of CMT's Party Down South on Social and in a City Near You

JESUS, DUCT TAPE, OR WHISKEY? COME PARTY WITH US, Y'ALL! Tonight CMT is launching a new show called Party Down South, a Southern version of the reality show Jersey ShoreDefinition 6 had the opportunity to help CMT promote their new show with shareable media, engaging social content, and live events.

Party Down South Bottoms Up!
  • In the first two weeks of promotion by our social team, the Facebook page grew from 0 to nearly 60,000 fans
  • On the day of the show's premiere, the number of fan likes has soared to over 150,000
  • Live event promotion reached 5,000 people in the target demographic 

 

The Challenge: Start the Party

Because the show is new, we were tasked with getting the attention of the show's target audience and establishing a fan base from scratch. In the two months leading up to the show's premiere, we built a content calendar and planned engaging posts while our creative team designed memes and images for social media. To support the show's launch, our team developed and launched a mobile-friendly microsite, established and promoted the Facebook page, and hosted events in key Southern cities.

Shareable Media: Jesus, Duct Tape, or Whiskey?

Definition 6 developed and launched a microsite that shows fans a photo from the show and encourages them to vote on which of those three things -- Jesus, duct tape, or whiskey -- can “fix” the situation from the show. The amusing image and solution can then be shared across social media, encouraging a larger network to join in on the game.

Jesus, Duct Tape, or Whiskey? CMT Game

Engaging Social Content: How We Grew the Community on Facebook

The CMT Party Down South Facebook page was established and promoted to build the community base. The page flew from 0 to nearly 60,000 fans in just two weeks. More than 100,000 unique social media users are talking about Party Down South today.

Just in time for the Party Down South premiere, the page has already climbed to over 150,000 likes. Definition 6 has developed for CMT social content like memes, GIFs, and shareable graphics to be shared across networks on Facebook and Twitter. All of this content is being used to drum up interest and build a fan base in advance of the show's premiere.

Party Down South memes

Hosting Live Events: Rallying the Target Demographic 

It would not be a party without free stuff. The Definition 6 social media team hosted 15 out-of-home events in key Southern cities in the few weeks prior to the premiere. We recruited and managed street teams to hand out promotional items in these markets, driving online conversations for the show.

Nearly 5,000 people in the target demographic have been reached through the out-of-home events so far by direct interaction, giving promotional items such as t-shirts, trucker hats, and beads, and capturing engagement via pictures and social posts.

    

Be sure to tune into Party Down South tonight on CMT at 10/9c. Y'all don't wanna miss this!

 

Want to learn more about what the Definition 6 social team can do for you?

Let's talk now!

 

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Casting your Votes for the #iMediaAgencyAwards? See our picks!

It's time to vote! The finalists have been chosen for this year's iMedia Agency Awards, an industry awards show that honors agencies advancing digital marketing. Below are two campaigns we really loved.

 

 

Cast your votes here! (Psst, Definition 6 is nominated for Best Agency for Social Media)

 

"What is Working: Small Businesses" (Media Kitchen)

The Huffington Post and Goldman Sachs developed a new sponsored section to provide small business owners and entrepreneurs with the tools they need to succeed in a tough economy. The section, "What is Working: Small Businesses," features original content authored by Goldman Sachs from teaching business skills to participants of its 10,000 Small Businesses program. Additional content comes from the program's partners and graduates, thought leaders, news articles, and other independent contributors. The sponsored section aims to inspire, educate, and inform small business owners while also sharing great stories of entrepreneurship in the US.

 

Samsung's “Life’s A Photo. Take It.” (Starcom Media Vest)

For the launch of the Samsung GALAXY Camera, Samsung asked 32 photographers to show why their city was the most photogenic in the world. Photos were uploaded to a bottomless Tumblr page connected to Instagram and other social media networks where fans could vote for their favorites. The city with the most likes won a massive party in the photographers’ honor. The Tumblr campaign earned over 1 million clicks and the videos received 1.3 million YouTube views. After eight weeks of submissions, voters chose Berlin as the winner.
 
 
It's great to see talented and innovative marketers putting amazing work out there! Don't forget to head over to the iMedia website to cast your votes!

 

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