You’ve probably heard about location-based services like Foursquare and Gowalla, but have you tried Pegshot yet? Instead of answering the question “Where are you?”, Pegshot tells your friends “What’s happening where you are?” by enabling users to quickly share videos and photos with their social networks.  The application allows users to “peg” a shot from their location and post it to Twitter, Facebook, Flickr, Tumblr, Digg and Posterous in real-time.  

There are many ways in which brands can take advantage of Pegshot to increase awareness and engagement with their organization. Pegshot is especially well-suited for promoting events as it facilitates quick and easy sharing of photos and videos in real-time, allowing immediate visibility on the social web.  This means your audience can interact with your events while they are happening even if they cannot be there. 

Real-time sharing also increases pass along rates since, attendees are usually active on social networks at events and can quickly view your content and re-tweet it, “Like” or comment on it.  Not only can content be published on your social media accounts, but Pegshot even allows you to post photos and videos directly to your company’s website.  In most cases, companies allow only their employees to publish content to their website to ensure that all material is appropriate.   

To take advantage of Pegshot at your next event, follow these easy steps:

1. Create your event.

Add your event by filling out the details of your event including the name, date, your Twitter hashtag, and location.  Your event will appear on any user’s mobile device in the surrounding area.

2.  Create a branded landing page for your event.

You can create a custom branded landing page for you event or choose your Twitter background.




3. Promote your event and add contributors.

Pegshot offers a custom registration page so you can collect as many contributors as possible. You can use this custom landing page to promote your event across social networks as well as your website, email and print marketing initiatives. 






4. Capture your event as it’s happening. 

Now you’re ready to begin pegging photos and videos of your event in real-time.  Your contributors as well as any Pegshot users in the vicinity can share content of your event which will be displayed on your custom landing page in addition to social networks and your website (if permission is granted.)


 

Account Coordinator, Jeremy Bromwell, recently came across new research from Epsilon Strategic Services  which reveals that character length is not the only important item to consider when you are designing your email subject line for any permission based email marketing campaign.

Marketers spend significant time developing the email creative however most do not devote enough time to subject line strategy and development.  Many would argue that the subject line is the most important factor in overall response rate -- and that the subject line extends beyone the open to click-thru rate.  With the subject line being the initial piece of information subscribers see in their inbox (verses the well developed creative) marketers should re-think the relationship between the subject line length (SLL) and email performance.

Key points from Jeremy's article:

1. the combination of SLL and content is what drives higher open & click rates
2. 57% of U.S. email recipience will open an email based on their relationship with the sender andn the first 38-47 characters.
3. standards to keep in mind include front-loading your subject lines with the most important information, keep the subject line short to convey your message, use longer subject lines when there is a compelling reason to...and always test!

There are many important things to consider when developing the subject line strategy beyond length.  Split or multi-variate subject line testing should always be placed into the project schedule to maximize the ROI of the campaign.  Keep in mind personalization, especially beyond just name, is another best practice to consider when appropriate in the subject line and body of the email and increases subscriber engagement.

Definition 6 is a leading interactive agency in Atlanta serving many of our clients with the best and most effective email marketing strategies.

Definition 6 Technical Project Manager, Lance King, delivered an article presentation on how a simple execution of permission based email marketing campaign led to increased traffic and lead generation for marketing firm Enlighten.

For years Enlighten was delivering electronic holiday cards, costing the company marketing dollars while gaining very little exposure.  Two years ago, they developed an online “Holiday Party Excuse Generator” which resulted in a viral marketing bonanza.  They reaped the benefits even more when, a year later, traffic spiked despite any additional marketing efforts.  The lesson: if you can create a low-budget campaign that has the potential to get people buzzing about it, sharing it and spreading it, that’s great in any situation but certainly more now that marketing dollars are being closely scrutinized.

Three final points from Lance’s article:
1. Create a timeless, targeted email marketing campaign
2. Create a campaign that is fun and easily shared with others
3. In addition to direct sends, get information out to the press and social media outlets about your campaign  

You can read the full article at http://www.marketingsherpa.com/article.php?ident=30964&pop=no#

Contact Definition 6 today to find out how we help our clients strategize and deliver impactful email campaigns.