Maersk Group launches Digital Edition of Company Magazine: The Maersk Post
Definition 6 has worked with the Maersk Group, the largest container shipping company in the world, to create an online digital Company Magazine. The quarterly publication will feature stories across the various Maersk businesses and employees around the world. Maersk works with a huge amount of external stakeholders and it is vital that they are kept up to date with all activities across the business. It also allows for interested parties to read more about the workings of The Maersk Group and its vital role in shipping oil and gas. The digital publication not only delivers informative articles on the industry itself, it introduces Maersk employees and gives excellent insight into how the Group’s strategies are executed.
This style of corporate publication is a fast growing space, especially when optimised across all devices. Such transparency will serve to protect a First-class image. A vital marketing tool, it can be an influencing factor that will help a company progress and win new business. A corporate publication strengthens customer loyalty, providing information on the industry itself. It also attracts new customers, getting their attention through clarity and thought-leadership. In turn, a digital magazine can be easily shared and will therefore serve to improve your referrals and exposure across digital media. Finally, a corporate publication strengthens customer relations and staff morale. In presenting company information to employees and customers, your magazine presents a solid business story that you are proud to shout about.
Following the above, a digital publication allows for far more than a physical print version. Not only is access measureable thereby presenting a huge amount of useable data, a digital platform also allows for a more interactive, immersive experience with the use of video. Online platforms also allow for personalisation which will inevitably enhance audience experience with targeted stories and relevant story alerts. An experience can be tailored to a user’s preference in the long-run making the information presented far more relevant and desirable.
The new digital edition of the Maersk Post enriches the user experience with plenty of interactive material, such as videos. The digital magazine also allows for sharing across all social media platforms. Many large companies have a legacy of an internal print publication that still has value but as audiences spend more time online, there are boundless new opportunities to present information digitally. Taking the printed version and adding multimedia extensions using an online platform is a simple way of presenting information online. However, in the longer term, organisations could look to more innovative platforms to enable an even better digital experience.
Journalists need to adapt with the Digital Age. All outlets now have the ability to break stories on their websites 24-7. As workers become multi-skilled, journalists need to stop thinking of themselves as specialists; as only a print or broadcast journalist, but as a multi-skilled reporter with the ability to gather information and tell a story. Having the ability to prioritise and develop new skills is absolutely vital in today's online world.
The latest edition of The Maersk Post discusses its policy on security issues. In 2011, thousands of Egyptians protested against the rule of President Hosni Mubarak. As the situation became uncontrollable, the Maersk Group offered employees and their family’s evacuation. Learning by experience, the Group talks about how this shaped their future security strategy.
The Maersk Post is free to browse and download for both desktop and mobile devices, get yours now: www.maerskpostdigital.com