A few weeks ago, I shared some insights from a report I had written on Seven Conflicting Trends in Corporate Social Responsibility.

The second part of this two-part series was recently released on Vault.com.  Key topics the article touches on include rising expectations, shareholders pushing harder than ever, and supply chain engagement. Part two focuses on the increase in shared knowledge, winners arising from clear leadership, greater localization, and the trend of greater transparency/accountability and integrity.

These days, a plethora of new media opportunities—interactive, experiential, social, mobile, etc.—amplifies every action. As each company looks inward examining the corporate social responsibility strategy and tactics of the business, it must also have a greater understanding the archetypes of all screens—mobile, tablet, laptop and desktop—and develop integrated communications strategies to share their efforts and their story.

You can also read the report in full on Forbes.com.