We all saw it coming, almost every PC manufacturer followed Apple's lead and launched their own line of thin, light ultrabooks that boot up super fast. A handful have created smart devices that integrate powerful mobile entertainment into fashionable, well designed devices. And Apple's design vernacular was echoed so tastefully that even I, a long-time Mac user was drawn to the devices. This was also the first time in years that Apple has had such a strong (unofficial) presence at CES, usually only attending the "mac only" conferences that are similar to CES. Despite not having a booth, you can't miss the Apple Products around the floor and it seems the iPad is reigning supreme.
As tablets become more affordable, fashionable and commonplace, how much more connected will we become? We stand at the spark of an increasingly mobile and social era when the barriers of distance come down and the bonds of shared brands, beliefs and desires draw us closer together.
I'm really excited to hear Wednesday's social media success stories. They may not become more commonplace as tablets, ultrabooks and powerful phones are adopted in the coming year but, there will be more opportunities for brands to connect with consumers.
Definition 6 Mobile Expert, Mark Emery, took to the stage yesterday speaking on a Mobile Culture Panel along with folks from Adobe, Samsung Electronics, IBB Consulting. More to come on mobile takeaways in the coming days. You can follow my trip as I tweet throughout the week @msater using the #CES hashtag.
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