When running an direct response campaign, there are a lot of variables at play. Choosing the right combination can be the difference between a successful campaign and a campaign cut short due to poor performance. To set yourself up for success, conisder these factors when planning your direct response strategy:

• Content: Content is a crucial component of any successful campaign. The content decides how long a user is going to be on your site, what would be the location of the ad on the page and how much will the user engage with the ad.

• Audience:  When planning your campaign, it is imperative that you chose to run it in front of the right audience. As simple and as obvious as it may sound, it is often an overlooked feature of a campaign.

• Recency and Frequency: While deciding who to show the ad and who not to, a key decision parameter to use is how recently the ad was shown to the user in question and how many times has the user already seen the ad.
   
• Re-targeting:  Re-targeting allows you to target users who have been on the advertiser's site either browsing or looking for more information. If you can identify such users within your network, you can be assured that these users will engage much better than other users.

• Standard Targeting: Basic targeting can save media dollars for your advertisers which could result in an efficient successful campaign. If you are showing an ad which is relevant to a certain state, there is absolutely no advantage in showing that ad to users who are outside that region.  

With all that being said, it boils down to smart planning and execution. Knowing the goals and objectives with successful planning will make for a successful campaign.

To learn more about direct response campaign planning, and how it fits into the larger context of a unified marketing strategy, please visit our site.

How does Definition 6 create stronger banner ads? We start by thinking smart. We use a compelling design and target smart placement - these are the two important things that we need to make banner advertisement succeed.

For quite some time, banner advertisements have been getting bad reviews because online marketers have shifted to pay-per-click strategies and other seemingly more attractive, higher return methods of increasing web traffic and sales.
Marketers and advertisers alike have been griping about how frustrated users tend to ignore all their marketing efforts completely. Searching for the close button on the banners as soon as they show up.

Thanks to the advancement of technology, the problems about loading and viewing ads have all but disappeared while new targeting technology is now within reach. The flexibility that PPC programs along with the brand of recognition building and the power of attention has been grabbing visual display recently.

If you are looking for some strategies on how to create and place your banner ads in strategic places that will help you save time and money as you build your brand and grow your business, here is a short list to cut your quest short. Here are some of the most effective ways that you can use to make your banner ads a sure win.

• Design customized banner advertisements for every website: If all your banner ads on all the websites that you put them on seem too identitcal, they will not stand out and will simply blend in to the background. You need differentiation in your media mix to catch a visitor's attention. If your design is too distracting or too loud, it will encourage a careless attitude from the viewer.
   
• Make sure that the colors, images and fonts are consistent - your designs should complement your site to maintain a consistent brand impression through the action. You don't need a flashy banner ad to make an impression - but sometimes rich media can be more effective for engagement.
   
• Make use of compelling designs and texts - Banner copywriting is actually a very daunting and time consuming task. Since it involves putting an entire company message into a few words or one very short sentence that will oblige the viewers to click, you should make sure that you choose the images carefully in such a way that they will be a logical match to the copy as much as possible.

Finding the optimal banner ad strategy for your campaign varies for each client. To learn more about media strategy and execution and how you can leverage it as part of your unified marketing strategy, please contact us.