Last night, Definition 6 hosted the PromaxBDA Emerging Media Workshop to talk about trends for 2012. Presenters ConnectTV, Crimson Hexagon and Google+ talked about what the broadcast community needs to know as they plan for 2012, including how social TV will become more integral into programming, how data (especially social media data) will evolve and the importance for communication planning - right message, to the right audience, at the right time.
What truly came out of the event (besides great networking and an excuse to eat pizza while drinking beer and wine) was that unified marketing is critical to the success of any brand. Whether it's on-air content, social media or other owned media online properties, by leveraging the data we can now gather, unifiying your marketing message into the proper channels will exponentially amplify your message and increase awareness around your show, promotion, event or any other marketing objectives.
Google+ showed examples of this by using a simple story about a guy who had just visited Boston, and was asked "how was the trip?" By Google's explanation, the answer is dependent on the person asking the question. If it was the guy's mother, his response would probably be drastically different than the answer he gives to his buddies, or even his co-workers. This idea of the right message to the right audience and the right time, is exactly how we look at marketing and branding at Definition 6. Our unified marketing approach is just that - leverages data to communicate brand messages appropriately to its core customers, in the proper environments and at the right time.
Thanks again to PromaxBDA for hosting their event here at our offices!