Definition 6's very own Mark Emery spoke at the IAB Mobile Marketplace on July 18th, 2011, discussing "Who's Buying...Who's Not...and Why? The Buyer's Side of the Story." IAB's Willow Duttge caught up with Mark after the panel to ask him a few questions.
Mark touched on some very interesting points, including his opinion of when he believes mobile should be considered as part of a client's strategy, how sometimes it is the first screen, and how mobile users relationship is very personal with their devices. He goes on to say that is "the first thing they reach for when they wake up in the morning and the last thing they put down at night." He also is seeing more mobile growth beyond just "I need an iPad app."
How are you planning for mobile? Leave your comments below on what you'd like to see more of in the mobile space.