We’re so happy to share some good news about La Quinta Inns & Suites, a client of ours that was just named as a finalist in the mobile category for this year’s IAB MIXX awards.
This project is another great example of how unified marketing works – where creating the right experience in the right context garners measurable, meaningful results. With the launch of La Quinta’s mobile site and apps earlier this year, a big focus was on the unique, dynamic experiences of La Quinta customers – with the mobile site being contextually aware of a user’s environment. The mobile solution is focused on ease of use for La Quinta’s primary mobile customer – same day travelers – where the experience changes based on who you are and what you are doing. The mobile site and application are location-aware and the entire booking experience has been redesigned specifically for busy, mobile travelers. We also integrated sites like Yelp and TripAdvisor® to provide reviews and recommendations on restaurants, and the groundbreaking new feature – LQ-InstantTM Hold – where guests can reserve a room using only your phone number. The site also remembers you if you come back later in the day or for future bookings.
"At La Quinta, we're constantly looking for ways to enhance the guest experience," says Ted Schweitzer, senior vice president, marketing & eCommerce for La Quinta Inns & Suites. “Having started with a mobile optimized site in 2007, we saw the significant shift in consumer behavior through mobile, and we improved and re-launched a completely new mobile platform including our iPhone app and a brand new Android app. With three industry innovations, our new mobile platform makes booking a room and staying at La Quinta even more convenient for the mobile user."