It's pretty cool when you get to work on a project that you know is a hit, a project that you know the client will love, and a project you know will get their fans talking. And sharing. But then you look at your glass and think, "Wow, this Kool-Aid is really great!" and sometimes you forget about what the people out there really think about your work.
And then your project gets listed on AdAge's Top 10 Social Media Campaigns from 2011, and you remember - yea that really WAS awesome. And if your project was anything like our Facebook application "Immortalize Yourself" created to launch season four of HBO's hit show True Blood, then your conversations had something to do with any or all of the following: "vampires, witches, werewolves, Alan Ball, Anna Paquin, Alexander Skarsgard, Ryan Kwanten, Kristin Bauer, Deborah Ann Woll, HBO, Social Media, Facebook, complex Flash layering, detailed motion design, great creative, great script, personalization in full motion video, high availability, cloud farms, CDN's, open source, high performance where every millisecond in processing counts, and integration with multiple SaaS providers and their API's" (quoted from our CTO Paul Hernacki).
Thanks to all those folks at HBO and Definition 6 who worked on this project. And a special thanks goes to the fans - who shared this and have Immortalized Themselves and friends in countless videos over the course of this campaign. In the end, it's all about creating content that is shareable, likeable and "tweetable." We are glad this one did.
Since season four of True Blood is over, we have moved the application from HBO's page to the Definition 6 Facebook page. If you have not already IMMORTALIZED YOURSELF, go there today and make your video. Share with friends. And live on into eternity.
Check out this video that shows some of the Definition 6 team integrated into the "IMMORTALIZE YOURSELF" Facebook Application.