Paul McClay, Definition 6's director of strategy and media, recently spoke to Mark Ragan on the topic of content curation through video.  He emphasizes the greater ease we are seeing in recent years in producing and distributing video, and how brands have found success reaching their audiences by bringing new and interesting content to them, at a lower cost than traditional TV advertising.  Having more distribution channels in social media, like YouTube, is one way that his process became easier.  To learn more about this topic, watch the full interview here.