Leading up to the 2012 Summer Olympics, Coca-Cola© and Definition 6 worked together to launch the “8-Pack of Athletes” digital experience on MyCokeRewards.com. Featuring eight Olympic hopefuls sponsored by Coca-Cola, the experience drove fan site engagement through fun athlete videos, interactive quizzes and an opportunity to win Olympic prize packs containing items such as autographed cards, exclusive branded Coca-Cola summer gear and highly coveted pins. Definition 6 designed the front-end graphics, ad banners and handled development for the quizzes for mobile and desktop. Launched in early June, the experience ran through the conclusion of the summer games. Over 1.4 million members participated, representing a 4% increase in member participation and 7% increase in PINs when compared to the same timeframe last year.