Last night at the SUXORZ awards, we celebrated schadenfreude at its best, taking a look back at poorly executed social media initiatives. From non-responsive companies on Twitter to those companies that sought out revenge for bad tweets, we’ve seen it all.
Some of the nominations included Groupon’s Super bowl ad, Duncan Hines “Hip Hop” Cupcakes video, and a five minute video talking about the benefits of email newsletters, but well, it was so boring we couldn’t even finish watching it!
There were five rounds in this contest, where panelists would nominate their campaigns, we’d watch a video or see their twitter page, and then vote as a group on the worst. This proved to be an evening of laughs, missteps and ultimate hilarity.
There is a great write-up of all the categories, winners and losers posted on SmartBlog today, including links to most of the campaigns.
But some of my personal favorites are the PriceChopper tweet in the “Mean People Suck” category, where the company sought out revenge on the person who posted a bad tweet, the Duncan Hines Hip Hop Cupcakes video (you just have to watch it to find out how many things are wrong with this) and the CVS Cares twitter account that is locked.
All in all – SUXORZ was a very enjoyable evening. Or maybe that is just the hater in me that likes to laugh at others' failures. Either way, this was an event that was in fact, social, and actually encouraged us to “join the conversation” with the winners selected from the audience's votes. Well done, SUXORZ.