So we all know video is a great way to communicate with your audience to tell your story and evoke an emotional connection between brands and consumers.
And with consumers having easier access to video on the go with mobile devices and tablets, creating and producing videos requires a quicker turnaround time, especially if you are in a PR or social media role where you want to blog and capture interviews on-site at events, tradeshows, parties, and more.
But besides creating the content for these videos, the actual production cannot be overlooked, and may present some challenges. Have you considered the environment for your video? What about audio? What type of camera are you shooting with? Have you considered lighting?
I recently sat down with Definition 6's own Al Leach and Drew Keller from StoryGuide.net at the Ragan Communications conference where they provided some quick guidelines that will help you stay on the right track.
1- Audio matters: "Your audience will forgive bad video, but they will not forgive bad audio." Invest in a good external microphone and pay attention to the surrounding area near your interview location to minimize background noises.
2- Consider your environment: Is the area where your interview is occuring relevant to the subject? Will it provide the right context to your story?
3- Framing your subject: Is your subject a talking head or do you give some perspective? Are you at eye-level or standing over your subject, diminishing them in the frame?
4- Distance to the subject: Are you too close or too far away from your subject? A good practice is at arms length from the camera.
5- Keep it concise: People don't want to watch a lengthy video. Edit your video to only include the best takeaways and sound bites.