If “Who is Goody?" is the thought that is currently running through your head, stop. Take a second and think of your sister, daughter, wife, or girlfriend's hair rubber band ball, favorite bracelet... and know that Goody has contributed to just about all of them for over the past 100 years. And if you are anything like me, then Goody instantly reminds you of quality hair care and styling products, and are actually a staple in your bag on a daily basis.
So you can imagine my excitement when I was working on a new project to launch a revised website for this brand. Some of their challenges were that the former site was all in Flash (a problem for viewing on iPad, iPhone, other mobile devices and even some browsers), the content was not easily found on the site and the overall look and feel was outdated.
Goody is inspired by the latest trends and innovative technologies and it was time to get their website on that same path. With the internet and social media literally taking over our lives day by day, Goody knew that it was time to build an eye catching website to showcase their new inventions. And with the launch of new products in heat styling, such as the Quick Style Paddle Brush and the Wave Creator Curling Iron, Goody needed a website that would challenge their competition both in style and in practicality.
The site launched in early March and as you can see, the new products are prominently featured on the homepage. The new look and feel is more aesthetic and more content has been created for each product, giving users more of a reason to stay on the site longer.
We also implemented a robust CMS solution for their team to easily edit content to the site, and it is no longer is a flash-based website, making mobile views accessible from virtually any device.
The feedback on this rollout has been great, especially from fans on their social media networks.
You can go view the full site at Goody.com.