Apparently Zappos is striping down for its new marketing campaign... and we mean all the way down. In an effort to raise awareness of their expanded product offering beyond just shoes, their new ads feature people just wearing, shoes. That's it. The ads feature naked models jogging, riding a scooter, hailing a cab and playing Frisbee in public. In a recent New York Times article, Ryan Holiday, the director of online marketing at American Apparel, who has gotten in trouble before for racy ads, had a good take on what Zappos is doing. He asked, “Are they doing it because they want to get attention from blogs and Web sites that will write about it or are they doing it because it’s the ad campaign that speaks most truly to who they are and what they want to sell?” What do you think? Do you like the naked Zappos ads? Does "sex sell"? Please leave a comment below.