It's no viral heavyweight like "Talking Cats," but Nike's 3 minute epic YouTube video "Write the Future" commercial starring football stars Wayne Rooney, Cristiano Ronaldo and Franck Ribery among others is setting viral video records. According to web video analytics company, Visible Measures, "Write the Future" was the most watched video on YouTube last week, garnering more than 10 million views. The video also racked up another 1M views this past Memorial Day weekend. 

The previous record holder was another Nike video called "Earl and Tiger." The video featured golfer Tiger Woods and promoted his return to the sport after undergoing sex addiction rehabilitation.

Nike is obviously taking online video promotion seriously. "Write the Future" feels more like a movie trailer than a viral video. How are you using online video to promote your brand(s)?