Recent rumors suggest that Google is moving towards real-time search which would include indexing Tweets.  That means that NOW is the time to look at your Twitter presence.

Google is already indexing tweets just not in real-time, but pages and individual tweets are appearing in search results.

Here's an example:




Here are a few tips to improve search engine optimization with your twitter posts:

1. Choose a good handle
2. Select an account name wisely
3. Make your bio count
4. Spread the word
5. Remember your URL
6. Select the initial characters of each tweet carefully (the first 42 or so become your title tag)
7. Create keyword-rich tweets when possible
8. Optimize for RT (aka retweetability)
9. Shorten those links (and track them)
10. Cut the fat - take the reader to the information they want, don't make them search for it after clicking your link

At Definition 6 we work with businesses and companies to help develop social media strategy and improve social media marketing for our client.  If you are looking for interactive solutions that deliver let us know and we'll be happy to help you take your business to the next level.

Portions of this post have been adapted from an article by Mike Dobbs, read the original post that inspired me here.