Happiness Strikes Again #WWHSN

Posted by Chris Thornton on Tuesday, February 22, 2011

Today Coke released the “Happiness Truck”, a new online video that features a Coca-Cola delivery truck delivering doses of happiness in the streets of Rio De Janeiro, Brazil. This video marks the first stop for the “Happiness Truck”, created by Coca-Cola and Definition 6.



The award-winning “Happiness Machine” left over 3million viewers with the question, “Where Will Happiness Strike Next?”. Coca-Cola has since launched more than 25 videos around the globe that took inspiration from the original “Happiness Machine”.  Watch the original piece produced by Definition 6 below.  Also, check out Coke’s Where Will Happiness Strike Next Facebook Hub to see happiness strike all over the world. 

Name: JP Braga
Time: Friday, February 25, 2011

I had the opportunity to direct the Rio de Janeiro, Porto Alegre and São Paulo movies, and have to admit that even a smal action really change peoples lives. A lot of smiles, a lot of happiness...
congrats for the idea..
Name: Jackie Mitchell
Time: Monday, March 14, 2011

Just love this. Encountering a Coke Happiness Anything is officially on my Bucket List. In the meantime, I'll watch the videos for a pick-me-up.

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Chris Thornton
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Chris Thornton serves as the Chief Marketing Officer and is responsible for promoting and developing the Definition 6 brand. Additionally, in his...Read More
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We are a unified marketing agency, connecting brands with people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions - while unifying the disciplines of marketing and technology.
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