Lori Willard, a Definition 6 SEO Specialist, recently came across an article in Marketing Sherpa that offered a few excellent pointers on optimizing your videos for internet search engine optimization.

Here are a few key points to take away:

• Host an SEO 101 Class for your video production team. Identify the keywords you would like to incorporate and discuss where they can be included.

• Include the term "video" as a modifier in some of your keyword terms. When people search for videos they will typically include the term "video" in their search query.

• Host each video on its own landing page. This gives you the opportunity to add keyword rich META tags in the html along with a unique URL for that page that includes specific terms related to your video. 

• Write compelling titles and descriptions incorporating targeted keywords that add interest to your visitors.

• Add a transcript or summary of your video in text along with the video itself. This is a great way to add additional content to your page and further incorporate your keywords.

• Add an XML video sitemap to your website. Google will allow you to submit a list of URL's that contain your videos, video titles, along with a brief description.

In closing, video files are not only a great way to add another level of engagement to your website, they also can be an integral part of your websites search engine optimization solutions.

Read the complete Marketing Sherpa article here