I recently had an opportunity to participate in a webinar about the current trends and thinking around integrated marketing strategy, particularly in the areas of interative marketing.

The digital evolution has completely changed the way companies interact with their customers.  Companies can longer push their agenda to drive business, but must find ways to add value at every single touch point.  How can companies effectively create a unified message across so many disciplines to evolve the way consumers think of their brand?

A good part of my strategic discussion revolved around reinvention of the idea of brand, and what it means to be a marketer for a company in the 21st century. Some specific takeways I think I cover in this presentation include:

1. How to organize and integrate your marketing operation to create a cohesive message
2. How to identify early in the process if you are achieving your goals
3. How to optimize your branding efforts and align them with your sales organization

If you're thinking about integrating your marketing programs, or just looking to improve the performance of your existing integrated marketing programs, perhaps you'll find the presentation relevant to your current discussions.

To view my presentation from the webinar, please click on the presentation below:
Questions or comments about the proposal? Please feel free to reach out to me through Twitter.