Thinking in terms of campaigns is short-sighted. I believe successful brands need to think more in terms of unified experiences – across any interaction a consumer has with your brand, regardless of medium, stage of the relationship or any other factor you can think of.
How can you get into the unified marketing mindset? It all starts with insight. Insight is essential to everything we do with unified marketing strategy development. We believe to truly optimize your marketing, the effort needs to mirror the environment – in this case, always-on and always-evolving.
The art and science of creating brand impact and enduring customer relationships revolve around immersive experiences. Here’s how we approach unified marketing for our clients:
- Find & Define the right target audiences. It’s not just about demographics, but rather about understanding the nuances within your customer base and targeting the right segments of your audience based on behavior and psychographics. Go after the right audience at the right time with the right message.
- Engage and Connect to create brand engagement through rich experiences that add collective value and resonate with your audiences on an emotional level.
- Build and Maintain customer relationships through the use of brand nurture relationship marketing and social relationship environments and tactics. It’s about continual and on-going value in an always-on, always-changing world.
- Understand and Optimize for maximum impact. Improve your media mix and strategic messaging by incorporating appropriate testing, analytics, monitoring and intelligence to make more-informed business decisions in real-time.
Learn more about our unified marketing approach in What We Do or see the results of our programs in Our Work. Thanks!