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DEFINING INSIGHTS

And the Winner is...

Friday, May 20, 2011 by Chris Thornton
You know, I’m a big believer that the most important thing we do is deliver work that creates measurable results for our clients.  That’s why we do this...to drive our clients towards their business goals. But when we are able to create that kind of positive impact AND be recognized by the industry for our creative achievements, well, that’s even better!

I am once again thrilled to be a part of this great company, a company that was just named one of the best places to work in Atlanta.  From Emmy nominations to Clio finalists and Webby awards, we love to share this news with our clients.  Creating great work, award-winning work, is our mantra here.  Don’t believe me?  Just take a look at this list for awards coming up over the next 30 days:

  • 2 Daytime Emmy® Award nominations for Sesame Street



  • National round of the ADDY® Awards for Coca-Cola’s “Happiness Machine” (after already winning a Gold and “Best in Show” ADDY® in the Atlanta competition and another Gold ADDY® at the District 7 gala earlier this year).

  • 4 Promax BDA awards
    • David Foster Inspiration - Art Direction & Design: Special Events Promo - General Entertainment
    • Coca-Cola Happiness Machine - :30 - On-Air Commercial Advertisement
    • Definition 6 Journey - Self Promotion/Show Reel/Company Image
    • Spike Re-Brand Pitch - Salon de Refus



  • 3 American Business Awards (Stevie Awards):
    • Coca-Cola’s “Where Will Happiness Strike Next” Campaign: Marketing Campaign of the Year – Food & Beverage
    • Mitsubishi Electric Website: Web Site or Blog Awards Categories: Manufacturing
    • Bliss Flooring Website: Web Site or Blog Awards Categories: Consumer Products – Durables

  • 2 Telly Awards
    • Coca-Cola "Happiness Truck" Silver Telly
    • Coca-Cola "Happiness Truck" People's Choice Telly Bronze




It’s so exciting to see so many components of what we do for so many clients recognized.  Definition 6 is fortunate to work with such great, collaborative clients that partner with us to create great work together.  Win or lose, we truly appreciate the recognition from our colleagues and peers. 
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