Our SEO/SEM Specialist, Lori Willard comments on a post in SEOmoz blog about mobile search.

I recently came across a blog posting about how to build a mobile site that is SEO friendly. The mobile search landscape is changing rapidly with more and more normal internet users purchasing web capable phones such as the iPhone and the Blackberry. With many business owners are considering building mobile sites for their businesses the question becomes what guidelines should we follow with mobile sites to ensure that we are search engine optimization SEO friendly?
 

How to build a site that does well in mobile search

• Small, lightweight and fast-loading site (< 20kb / page)
• XHTML Mobile 1.0 Doctype
• UTF-8 character encoding
• JPEG / GIF images
• Content including "mobile"
• On-site key word optimization with a focus on short titles, and small amounts of   body copy
• Follow the same best practice SEO search engine optimization rules as you do for standard internet sites.

Visit the SEOmoz blog post for more information on mobile search.