Last week Definition 6's Jon Accarrino wrote a blog post titled "Zappos Gets Naked for New Marketing Campaign."  Did you see it?  If not, click the link to check it out! In short, Zappos has taken on a new campaign featuring naked models, to affirm that fact that Zappos is "More than shoes."  Later in the week, Zappos took the campaign a step further, by placing a rich media ad on Yahoo.com and other sites featuring a naked man from the banner ad running around the webpage.

Check out the video below to see what kind of trouble the naked man gets in to... and will he ever get dressed?



What do you think?  Are these advertisements effective in shaking the assumption that you can only buy shoes at Zappos?  Is this rich media campaign entertaining, or is it annoying?  Perhaps even offensive?