I take exception to the term "TV Everywhere," and no more so than when it comes to news.
There is no doubt that television news is being consumed in new ways as people are finding and effectively utilizing multiple screens (2nd and even 3rd screen applications). But in the case of news it's just as important to distribute content everywhere in "every" way! Management will say that a news organization, to be truly global, must have a "TV everywhere" strategy to survive today, but as I say, a "content everywhere" strategy is essential for success. There is far more to it than just TV.
Radio (terrestrial and satellite), print (newspapers and magazines), online services like aggregators, point of purchase and out of home distribution outlets (airplanes and taxi cabs), PR, news releases and distribution; entrepreneurial techniques such as the Red Touch Media download stations, gaming, and most assuredly social media (from Twitter to Vine, Facebook and even FourSquare)--these are just some of the ways to accomplish extending the reach and frequency of message (in this case, the news). All of these tools can leverage content that will reach those consumers who have found new ways to view content on their many screens.
Expertly using all of these tools in the toolbox (and also the ones I haven't mentioned here) is the only effective way that information distribution can function in modern times.
And while this isn't a wholly new concept, it is one to ponder as everyone talks about "TV Everywhere." Millennials are moving faster and faster and using multiple new methods to consume far more content and data than their predecessors, if for no other reason than they are surrounded by more distribution devices than ever before. They all have televisions, sure, but they have their own smartphones and iPads. That's way more than "TV" Everywhere. Maybe "Screens Everywhere" is more accurate, but that still doesn't cover all the bases.
Additionally, all of this assumes that the news is being vetted by people who can vouch for the fairness, accuracy and context of the content. Oh yes, one very important final thought...if the content sucks, none if this matters.
I'm just sayin'