Quick Take on SXSW Interactive 2010

SXSW Interactive 2010 Highlights

The friendly competition that is checking in on Foursquare...


MacGruber! (sung to MacGruber theme) wearing a wig/ taking a picture on a green screen in which we are killing it, MACGRUBER!...

#thunderdome, web video thunderdome was my favorite panel bar none,
even though they gave Happiness Machine no love. http://webvideothunderdome.com/

p.s. stop saying "viral": http://whatconsumesme.com/2009/posts-ive-written/will-i-share-your-branded-content/



#bcdd, Big Campaigns on Digital Dollars...


The death of business cards, I loved exchanging
emails on the fly when making real connections. At least for me "give me your email" replaced, "do you have a card?".

Seeing narrative shorts @ originalalamo while eating one of the best breakfast burritos on the planet! Such a cool theater...best short with the worst name award goes to: "Equestrian Sexual Response."

SXSW Interactive 2010 Lowlights

TRAFFIC!...

Checking in on Foursquare at the "30 Minute Line for the Bathroom at the Mohawk" ... (there was only ONE!?)...


Big studio and TV people talking to themselves about digital incubators for content and web video...

These panels were a stark contrast to all the smart thinking going on 
all around them...it was everywhere! Dudes, you were surrounded by the people you claim to be so desperately seeking! The problem, just like most brands still struggling with the digital game, they are waiting for these people to come to them, rather than seeking them out on their own turf.

These execs made it clear you have to understand; that side of the business takes real dedication to get things done. Code for: once we find you we bring you and your work into our archaic world so those fresh ideas can be slowly drained of there life essence...like the Skeksis in the Dark Crystal. It was tragic and ironic at the same time. I call it, tragonic. I digress...(no Labyrinth references I promise).

My favorite part of SXSW was the people, and they are smarter than that scenario I just described. The place was FULL of great people with groundbreaking ideas and a new creative perspectives.  It was great to get the opportunity to listen to, meet and discuss the smart kids and their ideas and know that even if they're smarter than you, we're all on the same page. Go us!