Definition 6 Client Manager, Andy McCann on ‘what you need to know about Twitter if you’re a web strategist’…

There are endless possibilities and new opportunities to connect with online communities these days - one of which is through Twitter. So what’s all the twittering about?  And what is Twitter?  If you don’t understand the concept of how to use social networking web 2.0 applications to build brand awareness, engage your audience and allow them to become advocates of your brand then it can be difficult to even find a starting point.  Twitter provides just that – a starting point.

There is a great article on web-strategist.com that encompasses everything Twitter.  In the article, Jeremiah Owyang discusses the tool as an instant-messaging and communications platform.  He covers, from the ground up, how to get started and the basic fundamentals of Twittering.  I highly recommend this quick read if you’re responsible for the direction of your digital strategies.  Oh – and while you’re at, follow Atlanta Interactive Agency Definition 6 on Twitter!