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DEFINING INSIGHTS

Twitter Beats Facebook

Monday, October 20, 2008 by Michael Kogon

Gary Braswell, a Definition 6 Senior Architect, reported on an article he recently read on Clint Boulton's Google Watch blog...

Users are trending from Facebook to Twitter and this opens up an opportunity for Google Services.

Gary focused on a few eye opening points from the article:

1. If users are trending towards Twitter from Facebook/MySpace, this is a bad omen for social advertising.
2. Upcoming solutions may be best served by taking advantage of Google's OpenSocial Services.
3. If a killer app could be built using the Google services, it could very well be stickier than any social networking site in existence today.

Gary's closing thoughts were that as an interactive media agency we need to keep tracking industry trends in social media because users are incredibly fickle in this area.  The application development community for Social Media and Social Networking technologies is in a state of perpetual innovation which must be tracked efficiently to maximize the business return.  The full article can be viewed at: http://googlewatch.eweek.com/content/social_networks/can_google_capitalize_on_facebooks_fade.html

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