One of the most interesting things that we have to talk to people about as an interactive marketing agency is social media optimization. One area that is often forgotten is the digital work, and the the changes happening today are not only about being consumers but being workers.  I came across an article that headlined: “Is Email Marketing Next For Extinction?” by Per Logren on February 9.

It caught my eye because we do about 250 million+ message of email marketing sends a year for our customers. And even if we weren't a leading interactive agency, I would probably say: "I don't think so!".  Email marketing is not headed for extinction, it is headed for maturation and evolution, just as TV and social media marketing and SEO, etc. The Generation X and Generation Y employees and consumers have different expectations for work tools and shopping experiences, just as the boomers and the tweeners of today have different and evolving needs.
So I don't think email marketing is dead or that social media is fully evolved.