As the CEO of a traditional Atlanta Interactive Agency I find the evolution of Socail Media Marketing to be a great emerging domain for our consultants and our customers. I am attending Socon 09' and will be bloging a few times today.
The breadth of this conference is pretty wide and it appears taht the use of eMail Marketing, Web Site Design, Search Engine Optimzation have evolved as teh buidling blocks of a digtial stragey but the newest engagment tool has truly become the social network. That community of on-line users who connect to share, colloboarte, publish, listen, learn and grow, all digitally and all the time. This makes the job of a marketer harder than ever because the messages crafted to describe why to use our customers products or services is now being absorbed and maniupulated by the end users and then enforced by feedback from others. Like an echo chamber the expereince, good - bad - or avearge is amplified, repeated, and heard hundreds or thousdands of times over.

It should be an interesting day, I imagine a few new thoughts will emerge and couple of old ones will die and mostly more details will emerge as the conversation continues.