Simple E-Mail Segmentation

Jeremy Bromwell and Cecilia Barella, Definition 6 Account Coordinators, recently spoke on articles they read on ClickZ...

List segmentation is often perceived as difficult or expensive; however, if you are not currently segmenting your list there are some very simple tactics you can use to better target content and improve performance of your direct email marketing efforts.

Jeremy and Cecilia explained segmenting your list based on metrics and developing 5 groups:

There are different strategies and tactics utilized to tailor your messaging for each of the above groups.  Our email marketing services can not only help you segment you subscriber list, but also develop comprehensive strategies ranging from trigger-based transactional emails, quarterly schedules, to templates that view and convert well across multiple platforms and browsers.

The full article can be viewed at: http://www.clickz.com/showPage.html?page=3629708