When it comes to a search engine optimization strategy, many of our clients are either puzzled by the ever changing algorithms or mislead by the differences between paid and organic search.  Undoubtedly, there is a great deal of misinformation out there when it comes to search engine optimization marketing.

Lance King, a Definition 6 Technical Project Manager, researched the topic and came across an article written by Michael Estrin who addresses some of the most common misperceptions about search engine optimization marketing.  A common thread that Lance sees when talking to his clients about search engine marketing is that they think that if it’s not paid search, that it’s free.  Depending on the website and the campaign objectives, you will want to budget properly for an SEO program.  Just as important, you need a seasoned SEO consultant on hand who not only understands the strategy behind internet search engine marketing but who also knows how to benchmark and measure your SEO successes.  To read the article in its entirety, go to:
http://www.imediaconnection.com/content/19803.asp