I just had to post some pictures from this weekend with my daughter.  And as a regular consumer of all things American Girl doll, I expected to see something amazing -- meaning "it shocked me".  As in Interactive Advertising Agency CEO, I spend my days developing marketing and ecommerce solutions to drive store traffic. I must admit, that I don't think anyone would have believed me if I had said "we can get parents to pay $20+ to have their child's dolls hair styled" - that will drive traffic. However look at this:





I think that this is a great example of customer insight and if I were their online Ad Agency I would make sure that they search engine optimized for this unique service and offered a discount on purchase with a hair styling appointment. They do a good job doing search engine optimization marketing, but they need to tie it to some offers. I know my house will use them!