Definition 6 Account Coordinator, Jeremy Bromwell, on how consumer response to personalized ads...
A February 5 article sent by MediaPost discussed the 2008 Personalization Survey from ChoiceStream. The survey found that overall 39% of consumers are more likely to click on a personalized ad, and of those individuals that shop online more frequently the number rises to 58%.
The relationship of media and advertising is continually evolving, particularly in the social media space. 73% of respondents are interested in the online distribution of personalized advertising and 78% are interested in receiving personalized content. Clearly consumers have an appetitie for personalized content and it is being viewed by many as time a time-saving activity.
As an interactive marketing agency, Definition 6 can help you develop and implement a social media strategy for advertising. This is a great time to also examine personalized pay-per-click advertising and as Google’s Latitude gains traction look specifically at geo-targeted and mobile advertising to help your product or service maximize exposure and returns.
A February 5 article sent by MediaPost discussed the 2008 Personalization Survey from ChoiceStream. The survey found that overall 39% of consumers are more likely to click on a personalized ad, and of those individuals that shop online more frequently the number rises to 58%.
The relationship of media and advertising is continually evolving, particularly in the social media space. 73% of respondents are interested in the online distribution of personalized advertising and 78% are interested in receiving personalized content. Clearly consumers have an appetitie for personalized content and it is being viewed by many as time a time-saving activity.
As an interactive marketing agency, Definition 6 can help you develop and implement a social media strategy for advertising. This is a great time to also examine personalized pay-per-click advertising and as Google’s Latitude gains traction look specifically at geo-targeted and mobile advertising to help your product or service maximize exposure and returns.
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