Client Manager, Gabe Rand came across a Marketing Sherpa article discussing 6 steps on how a simple referral process can create a surge in registrations.  The 6 steps mentioned in the article include preparing your email servers, building a referral page, building your email message, protecting the information, providing incentives and keeping the process as simple as possible.

Kiwibox's registration process has 3 simple steps:
1. choose a username
2. enter personal information
3. refer friends

After selecting which of your friends will receive the email and clicking the 'invite your friends' button, the registrants are dropped onto the welcome page where they being interacting.  A screenshot of the welcome page is provided here as an example.
 

Login to Marketing Sherpa to learn how Kiwibox, an online magazine and social network for teens, launched a redesigned site and saw an immediate lift in their registrations.  Contact Definition 6 to find out how we can help in the website integration process of a new or existing email service provider.