Definition 6 has a great role as an Interactive Ad Agency that provides a wide array of services, most notably the surge in interest in Interactive Media.  I found this chart at Silicon Valley Insider and felt was a great picture about what is happening to media spending.


As newspaper ad spending continues to decline and digital media spending rises, we see the growth of the digital consumer. If our grandparents settled into the paper on Sunday's and evenings to learn about the world; Our generation uses our mobile devices, computers, gaming consoles and each other to learn about what is going on in the world.  And this is the most important part of Interactive Marketing, we use lots of channels to get information, but more and more of it is digital.

So if you are selling to the under 65 consumer and business executive, you need to look at SEO, PPC, Social Media Marketing, email and Websites to communicate and connect with your digital customer. Overtime, next 2-3 years, Interactive Advertising will take over newspaper spending and that is when Media and Advertising will look digital and "traditional" will no longer be the same ever again!