The best part of having an Interactive Advertising Agency is seeing how leading edge thinking evolves and grows. Years ago we would just talk about eMail Marketing, Search Engine Optimization Consulting, Website Development and hosting services. That was it and then the crash of 2001 came along and Interactive Advertising Agency life became harder and many companies went out of business. If the last two days are any indication of things to come, interactive advertising is going to only become stronger in the next 18 months. Take a look at this chart from Media Daily News:

ZenithOptimedia, GroupM Forecast U.S., Worldwide Ad Recession In 2009
	2008	2009	2010	2011
ZenithOptimedia
U.S.	-3.8%	-6.2%	+2.1%	+2.8%
Worldwide	+1.3%	-0.2%	+5.5%	+5.8%
GroupM
U.S.	+0.3%	-3.2%	NA	NA
Worldwide	+2.6%	-0.2%	NA	NA

Who would want to be in the traditional adverting and media business next year?  Not me, and not because traditional isn't important and can't help brands, but compared to Interactive Advertising - look at this chart from Online Media Daily:

Share Of Worldwide Ad Spending By Medium
	2007	2008	2009	2010	2011
Newspapers	27.1	25.4	23.8	22.3	21.2
Magazines	12.0	11.5	11.2	10.7	10.4
Television	37.3	38.0	38.3	38.5	38.5
Radio	8.0	7.6	7.1	6.9	6.7
Cinema	0.5	0.5	0.5	0.6	0.6
Outdoor	6.5	6.7	6.9	7.0	7.1
Internet	8.6	10.3	12.1	13.9	15.6
Source: ZenithOptimedia

Next year Interactive Adversing will exceed Outdoor, Radio, Magazine and I personally believe by 2011 will be equal to newspaper even if  others don't yet. Look for our upcoming posts on some rapid start programs on how to get involved in Interactive Advertising solutions for 2009.