I have found that the Interactive Ad Agency community and the Online Ad Agency segment is having a good time with this economy.  I say this not because they are immune to economic downturn, but because in a tough economy measuring the ROI is more important than every.

I recently was in a meeting with a client about their SEO results and the focus had come down to "what 5 words matter most?"  That is pretty focused and very on point for a client. We went through with them the top 20 words in terms of search queries, traffic, conversions, and competitiveness. Ultimately we decided 7 words mattered most to their SEO performance and overall ROI for their Search Engine Optimization Marketing plans.
 
What was nice was that the web analytics combined with a detailed SEO approach gave us the tools to make a certain business decision in uncertain times.