Definition 6 Technical Project Manager, Lance King, delivered an article presentation on how a simple execution of permission based email marketing campaign led to increased traffic and lead generation for marketing firm Enlighten.

For years Enlighten was delivering electronic holiday cards, costing the company marketing dollars while gaining very little exposure.  Two years ago, they developed an online “Holiday Party Excuse Generator” which resulted in a viral marketing bonanza.  They reaped the benefits even more when, a year later, traffic spiked despite any additional marketing efforts.  The lesson: if you can create a low-budget campaign that has the potential to get people buzzing about it, sharing it and spreading it, that’s great in any situation but certainly more now that marketing dollars are being closely scrutinized.

Three final points from Lance’s article:
1. Create a timeless, targeted email marketing campaign
2. Create a campaign that is fun and easily shared with others
3. In addition to direct sends, get information out to the press and social media outlets about your campaign  

You can read the full article at http://www.marketingsherpa.com/article.php?ident=30964&pop=no#

Contact Definition 6 today to find out how we help our clients strategize and deliver impactful email campaigns.